ASSOCIATED PRESS FILE - In this Jan. 12, 2014 file photo, Denver Broncos quarterback Peyton Manning calls an audible at the line of scrimmage against the San Diego Chargers in the second quarter of an NFL divisional playoff football game in Denver. Folks who watched the Broncos' NFL playoff win over the San Diego Chargers on television Sunday couldn't help but notice how often, and loudly, Manning used the code word "Omaha" as he barked signals. Greater Omaha Chamber of Commerce president and CEO David Brown said he wants to explore the possibility of hiring Manning, one of the sporting world's top pitchmen, to shoot a promotional ad for Omaha. (AP Photo/Charlie Riedel, File)
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OMAHA, Neb. >> Anyone traveling to Omaha this spring could benefit if Peyton Manning shouts "Omaha" at least 50 times in today’s AFC championship game.
The Denver Broncos quarterback said "Omaha" 44 times in last week’s game. The Broncos play the New England Patriots on Sunday.
The Hotels.com travel site says it will offer a 15 percent discount on Omaha hotels through June 1 if Manning yells about Nebraska’s largest city at least 50 times.
Five Omaha companies have also pledged to donate $500 to Manning’s foundation for at-risk youth for every time he shouts "Omaha."
So Manning’s "Omaha" calls from the line-of-scrimmage could pay off if he doesn’t change his routine to throw off the Patriots.