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The owners of Pearlridge Center broke ground Tuesday on a $33 million redevelopment of the Downtown section of the mall.
Washington Prime Group Inc., based in Ohio, and O’Connor Mall Partners LP own the 180,000-square-foot mall.
Two Pearlridge Center employees — Cheryl Gardner, office manager, and Doug Nordlund, director of security — untied a maile lei as part of the ceremony.
The project “will refresh the interior and exterior of the Downtown complex, expand and remodel the Downtown food court and add new tenants to both Downtown and Uptown,” the company said in a news release. The center will remain open during construction.
“This investment is part of our mahalo to the community, which has supported us for over four decades,” Pearlridge Center General Manager Fred Paine said.
Kraft Heinz takes pitch from ‘Mad Men’
PITTSBURGH >> When a popular television show borrows a brand and even cooks up an advertising campaign for it, you might as well run with it.
Kraft Heinz Co. claims to be doing just that with plans to launch a “Pass the Heinz” campaign first pitched by adman Don Draper, a character in the television series “Mad Men.”
In an official announcement Monday, the food company, based in Pittsburgh and Chicago, described Draper’s idea as “timeless,” a tongue-in-cheek reference to the fact that the concept came from a show set in the 1960s.
As described by trade publication AdWeek, the episode showed a campaign for the company’s flagship ketchup that didn’t actually show the condiment.
Rather, it featured shots of food — french fries, a hamburger, a piece of steak — that do well with ketchup. The tag line: “Pass the Heinz.”
The fictional clients didn’t buy the pitch, saying it felt like “half an ad.”
But now Kraft Heinz sees the potential to have a little low-cost fun, crediting both the real ad agency David Miami and the fictional one, Sterling Cooper Draper Pryce.
“We are proud to be working with our two partner agencies on this new campaign,” said Nicole Kulwicki, head of Heinz brands, in a prepared statement.
ON THE MOVE
Straub Medical Center has hired the following new physicians: Dr. Sian Yik Lim, rheumatology, Straub Bone & Joint Center; Dr. Steve Rivera, urology, Straub Medical Center and Straub Pearlridge Clinic; and Dr. Kiran Vadada, sports medicine and rehabilitation, Straub Bone & Joint Center.
Colliers International | Hawaii has hired Andy Kazama as a senior retail leasing agent for its retail division. He has 10 years’ experience in commercial brokerage and advisory services with CBRE Inc.
WhiteSpace Architects has hired Elyse Takashige as a residential and commercial project architect. She was previously a project architect for G70 Architecture, and is certified with the LEED AP BD+C credential.