The University of Central Florida might soon need your assistance and creativity.

Even as the votes were being tabulated on McKenzie Milton’s eighth-place Heisman Trophy finish for 2017, UCF was looking forward to a more extensive branding campaign to promote its record-setting quarterback’s candidacy for the 2018 award.

Milton, a 2016 Mililani High graduate, became the fifth product of a Hawaii high school to finish in the top 10 of Heisman Trophy balloting in the 83-year history of the iconic bronze statue Saturday, a remarkable feat for someone who is a sophomore and doesn’t play for a Power Five conference team.

Even delivering the Knights to a 12-0 record and a matchup with Auburn in the Jan. 1 Peach Bowl in a hail of statistical accomplishments wasn’t enough to garner Milton an invitation to the Heisman Trophy ceremonies as a finalist. Oklahoma quarterback Baker Mayfield would emerge the winner in New York.

“We’re planning a much larger campaign next year,” Andy Seeley, UCF’s associate director of athletics for strategic communications, told the Star-Advertiser on Sunday. “We didn’t do a full run campaign (in 2017). We didn’t spend a ton of marketing money on it (this year), mostly social media, those sort of things.”

But, in the wake of Milton’s emergence, UCF, like its quarterback, is planning to go deep — including, Seeley confirmed, looking for a tag line or nickname to help market the effort.

“Those are some of the things in the works for next year, to be honest with you,” Seeley said.

When Johnny Manziel was winning the Heisman in 2012 with a nickname — “Johnny Football” — that captured imaginations, Mariota was asked if he, too, needed one.

“Just ‘Marcus’ is fine with me,” Mariota said at the time.

Though, if nothing else, some of them (Super Mariota, which had been one suggestion) might have helped standardize the pronunciation of his last name, which was still butchered by the commissioner at the NFL Draft.

And while indications are Milton is of the same school of thought — walk humbly and hurl a lot of touchdowns — an important difference is that Mariota was at Oregon, a Power Five conference school and member of a group that has won the past 28 Heismans.

No players from outside that caste has even finished in the top four in voting the past four years. This year only San Diego State’s Rashaad Penny and Milton finished in the top 10.

Of the four other graduates of Hawaii high schools to finish in the Heisman top 10 — Mariota, Manti Te’o (Notre Dame), Jason Gesser (Washington State) and “Squirmin’ ” Herman Wedemeyer (Saint Mary’s) — only Wedemeyer came from what, these days, would not be considered a Power Five school. Though at the time, 1945 and ’46, the Gaels were a well regarded West Coast power, appearing in the 1939 Cotton and 1946 Sugar bowls.

(UH’s Colt Brennan finished third in 2007 and sixth in 2006).

So, these days, visibility and name recognition are definitely factors to a wider electorate. The Heisman Trust, which oversees the award, said ballots are given to 870 media members in addition to 58 Heisman winners and one fan ballot, for a total of 929 electors. Three points are awarded for a first-place vote, two for a second and one for a third.

Josh Heupel, who takes over as head coach at UCF following Scott Frost’s departure to Nebraska, told media members, “What I’ve seen, what he (Milton) has been able to do as far as numbers — and again, I haven’t seen the full body of work — he’s a special player.”

Heupel, who finished second in Heisman balloting as an Oklahoma quarterback in 2000, said, “When you look at the offensive side of the ball, great quarterback coming back that has put up huge numbers and has played really smart football. He’s made plays with his arms and with his legs — that’s special. If you’re going to have a championship season, you have to have a championship-caliber quarterback, and it’s always great to have that piece coming back.”

Whatever you end up calling him.

Reach Ferd Lewis at flewis@staradvertiser.com or 529-4820.