Let’s get one thing clear from the start: Airfares are volatile. While it’s true that flying on a Tuesday or Wednesday is cheaper than on a Friday or Sunday, there is no magic time of day, day of week or month of year to book a low. Airfares can change in a heartbeat, high one minute and low the next, and the trick is to buy when a fare on your route becomes a bargain.
Fare drop alerts
First, sign up for airfare price drop alerts. Many websites now offer these at no charge, sending out lists of unusually cheap fares, that while valid for travel over several months, usually expire quickly. Take a look at theflightdeal.com, hitlistapp.com, secretflying.com, exitfares.com and Fly4free.com. They often have the same deals but I suggest signing up for all of them and to follow them on Twitter if you use it. Other sites, such as Kayak.com, Yapta.com and GoogleFlights.com, will track fares on specific flights and dates and alert you to price drops. When you see a great deal, buy it (you can always change your mind and cancel within 24 hours, per U.S. Department of Transportation regulations).
Here’s what I use
My go-to sites when I arrange personal travel are Kayak.com (I love using its flexible month and flexible weekend options) and two Google offerings: Google.com/flights/explore and Google.com/flights. The “explore” site allows you to choose a trip length, departure city and an arrival city or region (such as “United States,” “Europe” or “Boston”) and then displays a selection of the lowest fares available over the next few months. It’s perfect for anyone with flexible travel dates and destinations. The “flights” site asks you to choose origin city and destination along with specific travel dates so it’s more geared to those with less flexibility.
Don’t forget online travel agencies
It may be cheaper to fly out on one airline and back on another using one-way fares, and online agencies, such as Expedia and Priceline, are a good place to find out. They also sell air-plus-hotel packages that usually cost less than buying separately and they sometimes have fares that are much lower than the same flights and dates sold directly by the airline sites (I recently saw fares on Priceline to South Africa on Dutch airline KLM that were hundreds less than if bought on KLM.com, and fares on Delta to Italy that were much cheaper on Expedia than on Delta.com).
Make sure the site covers Delta
And speaking of Delta, that airline restricts where its airfare data appear on some popular third-party sites such as Hopper, Hipmunk, TripAdvisor and FareCompare.com so beware. JetBlue recently removed its fare data from several “meta search” sites as well.