72
New data shows that women in Hawaii who play poker in online social casinos spend 6.5 hours per month doing so.
Data gathered by gaming systems technology company International Game Technology shows participation in social casinos by women is on the rise. IGT conducted the study as a follow-up to the ongoing U.S. Social Casino Index project by DoubleDown Casino, which is one of the company’s products.
In December the company reported that Hawaii’s social casino players were 20 percent more likely than the national average to play using a mobile device, versus a desktop.
“As the world’s largest virtual casino, we pay attention to trends and make note of the fact that poker is appealing to broader audiences both online and on the casino floor,” said John Clelland, vice president of Global Marketing at IGT Interactive Group, in a statement. “Poker is traditionally thought of as a male-dominated game but our data proves that female poker players are on the rise in social casinos.”
