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Island Air unveils new logo

  • COURTESY PHOTOIsland Air's new logo is the native ‘i‘iwi bird, which was prized by the Hawaiian ali‘i.
    COURTESY PHOTO
    Island Air's new logo is the native ‘i‘iwi bird, which was prized by the Hawaiian ali‘i.

Regional carrier Island Air has introduced a new logo featuring the native ‘i’iwi bird that will be phased in over the next several months, and also be reflected in Island Air’s digital and print communications, collateral, vehicles, and on the airline’s 64-seat ATR-72 aircraft.

 "The new logo is part of our company’s restructuring to align ourselves with an improved and enhanced level of service," Island Air CEO Paul Casey said Tuesday in a statement. "It symbolizes a revitalized company with deep roots in Hawaii and a strong commitment to the community and our customers."

Signage with the new logo already has been installed at airport ticket counters in Honolulu, Lihue, Kahului, Lanai and Molokai. The new logo was designed by Wall-to-Wall Studios in Honolulu.

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