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Saturday, July 26, 2014         

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‘93.9 Jamz’ rocks radio ratings

The latest Arbitron numbers show the station made big gains after a format change

By Erika Engle

POSTED:



KHJZ-FM 93.9 changed its call letters from KIKI and format to rhythm-and-blues on Sept. 14, and the changes proved successful in the Winter 2011 Arbitron ratings.

KHJZ, or “93.9 Jamz,” was No. 7 on Oahu among listeners 12 and older Monday through Sunday from 6 a.m. to midnight. “Jamz” is in the top three among 18- to 34-year-olds and No. 4 among 25- to 54-year-olds.

The KHJZ morning show starring “Kutmaster Spaz” and “Jimmy da Geek” is in the top 10 among the overall audience, up from its 16th-place tie a year ago.

Another change of format and call letters, on Dec. 26, had the opposite effect for KGU-FM 99.5, formerly KHUI-FM. California-based parent company Salem Communications Corp. switched to Christian teaching and talk from adult standards in keeping with its mission, it said at the time. But the format garnered a tie for 25th place, trailed only by similarly formatted KLHT-AM1040. In the last full Arbitron survey for the adult standards, KHUI had earned a tie for seventh place.

The morning show hosted by Michael W. Perry and Larry Price on KSSK-FM 92.3 FM/590 AM continues its reign at No. 1 among listeners 12 and older and among 25- to 54-year-olds, where they garner 18.4 and 12.9 percent of the audience, respectively. However, among 18- to 34-year-olds, decidedly not their target demographic, the pair’s simulcast is bested by 10 other stations doing younger, hipper, less news, commentary and traffic-focused programming.

OAHU’S TOP RADIO STATIONS

STATION WINTER 2011 WINTER 2010 (RANK)
1. KSSK-FM 92.3 9.0 9.9 (1)
2. KINE-FM 105.1 8.8 8.0 (2)
3. KUMU-FM 94.7 6.7 4.7 (6)
4. KDNN-FM 98.5 6.3 6.8 (3)
5. KRTR-FM 96.3 5.4 6.5 (4)
6. KDDB-FM 102.7 4.9 3.7 (9)
7. KHJZ-FM 93.9* 4.5 2.6 (16)
8. KPHW-FM 104.3 4.4 4.3 (7)
9. KCCN-FM 100.3 4.1 5.6 (5)
10. KKOL-FM 107.9 3.6 3.9 (8)

OAHU’S TOP MORNING RADIO SHOWS

1. KSSK-FM 92.3/AM 590 18.4 19.6 (1)
2. KDNN-FM 98.5 7.5 7.0 (2)
3. KINE-FM 105.1 7.2 6.6 (3)
4. KUMU-FM 94.7 6.3 5.0 (5)
5. KDDB-FM 102.7 4.7 2.7 (15)
6. KRTR-FM 96.3 4.3 5.3 (4)
7. KKEA-AM 1420 3.8 4.1 (7)
8. KHJZ-FM* 93.9 3.7 2.5 (16t)
9. KCCN-FM 100.3 3.6 4.9 (6)
10. KPHW-FM 104.3 3.5 3.2 (9t)
*Formerly KIKI-FM, changed format last year to rhythm-and-blues/urban oldies from hit radio.
Rankings and share reflect listeners 12 and older. Share is the percentage of audience listening. Honolulu is the nation’s 64th-largest radio market.
Survey dates: Jan. 6 to March 30
Source: Arbitron Inc.






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