The latest Arbitron numbers show the station made big gains after a format change
POSTED: 1:30 a.m. HST, May 3, 2011
KHJZ-FM 93.9 changed its call letters from KIKI and format to rhythm-and-blues on Sept. 14, and the changes proved successful in the Winter 2011 Arbitron ratings.
KHJZ, or “93.9 Jamz,” was No. 7 on Oahu among listeners 12 and older Monday through Sunday from 6 a.m. to midnight. “Jamz” is in the top three among 18- to 34-year-olds and No. 4 among 25- to 54-year-olds.
The KHJZ morning show starring “Kutmaster Spaz” and “Jimmy da Geek” is in the top 10 among the overall audience, up from its 16th-place tie a year ago.
Another change of format and call letters, on Dec. 26, had the opposite effect for KGU-FM 99.5, formerly KHUI-FM. California-based parent company Salem Communications Corp. switched to Christian teaching and talk from adult standards in keeping with its mission, it said at the time. But the format garnered a tie for 25th place, trailed only by similarly formatted KLHT-AM1040. In the last full Arbitron survey for the adult standards, KHUI had earned a tie for seventh place.
The morning show hosted by Michael W. Perry and Larry Price on KSSK-FM 92.3 FM/590 AM continues its reign at No. 1 among listeners 12 and older and among 25- to 54-year-olds, where they garner 18.4 and 12.9 percent of the audience, respectively. However, among 18- to 34-year-olds, decidedly not their target demographic, the pair’s simulcast is bested by 10 other stations doing younger, hipper, less news, commentary and traffic-focused programming.
OAHU’S TOP RADIO STATIONS
OAHU’S TOP MORNING RADIO SHOWS
Rankings and share reflect listeners 12 and older. Share is the percentage of audience listening. Honolulu is the nation’s 64th-largest radio market.
Survey dates: Jan. 6 to March 30
Source: Arbitron Inc.