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Perry, Price hold on to No. 1, but KRTR takes 18-34 group

By Erika Engle

POSTED:
LAST UPDATED: 02:26 p.m. HST, Aug 05, 2011



Morning radio is still dominated by Michael W. Perry and Price on KSSK-FM 92.3 and AM 590 among all listeners and among adults 25 to 54, but by a thinning margin, according to the quarterly Arbitron Inc. survey of Honolulu stations taken from March 31 to June 22.

KSSK-FM remains the top-rated station among listeners 12 and older, but also by a slimming margin, with competitors and sister stations increasingly encroaching on its market share.

The KRTR-FM 96.3, or "Krater 96," morning show featuring Dave Lancaster and Sistah Sherry is top-rated among 18- to 34-year-old adults.

The Krater morning show beat the hip-hop hi-jinks of Sam the Man on KDDB-FM 102.7 by more than three share points.

KRTR also is the No. 1 station among adults 18 to 34 and 25 to 54 from 6 a.m. to midnight Mondays through Sundays. Around the clock, Krater 96 beat out youth-targeting "Hip Hop and Hits" sister-station KPHW-FM 104.3, which was in the top spot a year ago, as well as "Hawaiian Style & Reggae" KDNN-FM 98.5, which took No. 1 in the Winter 2011 survey among 18- to 34-year-olds.

The "KC and Taka" morning show at KPHW-FM 104.3 jumped to fifth-ranked among morning shows from No. 11 a year ago, while classic rocker KPOI-FM 105.9 fell to No. 17 from No. 8 in the morning, when it is automated.

It also fell to a 17th-place tie with talk radio KHVH-AM 830.

The rhythm-and-blues oldies format adopted in September by KHJZ-FM 93.9, which also changed its call letters from KIKI, is tied for No. 10 among the overall audience, while a similar, though older-skewing and longer-running format on KUMU-FM 94.7 is ranked third.

KUMU's morning show with Frank B. Shaner and Mandy is No. 3 overall, while the KHJZ morning team of "Kutmaster Spaz" and "Jimmy da Geek" fell out of the top-10 slot.

ON THE AIR

Honolulu radio ratings for Spring 2011 based on an Arbitron Inc. survey taken March 31 to June 22. A share is the percentage of audience listening (ages 12 and older):
STATION 2011 SPRING 2010 SPRING 2010 RANK
1. KSSK-FM 92.3 11.1 10.8 1
2. KRTR-FM 96.3 9.2 5.2 5
3. KUMU-FM 94.7 7.7 8.3 2
4. KINE-FM 105.1 6.7 4.7 8
5. KPHW-FM 104.3 6.1 5.5 3t
6. KDDB-FM 102.7 4.7 5.0 7
7. KDNN-FM 98.5 4.6 5.5 3t
8. KKOL-FM 107.9 4.4 2.5 16
9. KCCN-FM 100.3 4.0 4.3 9
10t KHJZ-FM 93.9 3.6 2.3 17t
10t KUCD-FM 101.9 3.6 3.5 11

MORNINGS
STATION 2011 SPRING 2010 SPRING 2010 RANK
1. KSSK-FM 92.3/AM 590 19.7 21.7 1
2. KRTR-FM 96.3 9.0 4.8 4
3. KUMU-FM 94.7 7.8 8.3 2
4. KDNN-FM 98.5 6.1 5.8 3  
5. KPHW-FM 104.3 5.5 3.3 11
6. KINE-FM 105.1 5.3 3.8 7
7. KDDB-FM 102.7 4.3 3.9 5t
8. KCCN-FM 100.3 3.7 3.9 5t
9. KUCD-FM 101.9 3.5 3.1 12
10. KKOL-FM 107.9 3.3 2.0 17






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