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Star-Advertiser makes top-25 list for daily newspaper circulation

By Erika Engle

POSTED:
LAST UPDATED: 03:09 p.m. HST, Nov 01, 2012

The Star-Advertiser has moved up to No. 25 in circulation among daily newspapers in the U.S., according to the latest report from the Audit Bureau of Circulations. The ABC chart shows the top 25 papers, and this marked the Star-Advertiser's first appearance on that list.

Print and digital subscriptions to the paper and its so-called branded editions, including MidWeek on Oahu and Kauai and Street Pulse, grew 26.3 percent year over year, bucking a long industry trend.

ABC reported that the Star-Advertiser's average daily circulation of 224,973 includes 125,722 print copies, 29,932 digital editions and 69,319 branded editions, while Sunday circulation of 170,298 includes 140,517 print copies and 29,781 digital editions.

"ABC takes the total distribution of our branded editions and divides by 5 for an average daily circulation, thus the 69,319 for those editions," said Dave Kennedy, senior vice president/marketing for Star-Advertiser publisher Oahu Publications Inc.

Since the Star-Advertiser began its online premium content subscriptions in August 2011, "we have increased our Star-Advertiser daily print circulation by more than 6 percent, and our Sunday print circulation is up more than 4 percent," Kennedy said.

The circulation data reflect the period from April through Sept. 30. ABC reports newspaper circulation figures twice a year.

Cumulatively, ABC found that average weekday circulation for 613 daily papers shrank 0.2 percent, while 528 Sunday papers' circulation grew 0.6 percent.

The ABC's so-called FAS-FAX report is akin to the Nielsen ratings for television and Arbitron ratings for radio, in that the data are used, among other things, to help set advertising rates and support advertising sales.

ABC said this was the first FAS-FAX to report total consumer accounts, representing unduplicated subscriber accounts. Neal Lulofs, executive vice president and general manager for ABC interactive, said it is important to understand how newspapers' "various publishing plans" affect overall circulation, such as metered paywalls, mobile apps, bundled subscriptions and branded editions. Given that this is the first report to include all consumer accounts, "ABC cautions against" direct comparisons of the data in this report, he said in an online write-up.

The Wall Street Journal, the country's largest newspaper since 2009, maintained its hold on the top spot, followed by USA Today, The New York Times, the Los Angeles Times and the New York Daily News.

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On the Net:

http://accessabc.wordpress.com/2012/10/30/the-top-u-s-newspapers-for-september-2012/






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swimmy808 wrote:
Without competition, it's no wonder that the Honlulu Star Advertiser has a high numer of papers circulated. With the free access to the online version, are some users counted more than once?
on November 1,2012 | 05:03AM
allie wrote:
true..and alas it is not top 25 in content or original journalism
on November 1,2012 | 09:45AM
ellinaskyrt wrote:

"ABC said this was the first FAS-FAX to report total consumer accounts, representing unduplicated subscriber accounts. "

Swimmy808: You are aware that the word "subscriber" means someone who pays to read content, right? so those who don't have a paid subscription (read the free stuff online) weren't counted in the numbers.

Poor allie. Too vapid to realize that she pays to complain.


on November 1,2012 | 11:08AM
roughrider wrote:
ellinaskyrt: You do realize that print subscription rates are as low as $15 a year and that many businesses -- two of which are owned by friends of mine -- receive three copies (for the price of one) each day. I'll still support the SA because I'd rather have a one-paper town than a no-paper town, but the public shouldn't put too much into this survey because of the inflated numbers. Just saying ...
on November 1,2012 | 01:23PM
ellinaskyrt wrote:
I don't understand how that's inflated, Roughrider. Your friends, whether they get one newspaper or one hundred, each pay for one subscription. The ABC counted each paid subscription, not how many papers are distributed, or how many times one online subscriber logged into the Star-Advertiser website in one day.
on November 2,2012 | 08:32AM
soundofreason wrote:
I;m impressed to learn that 224,973 of our people can actually read. :/
on November 1,2012 | 07:20AM
oxtail01 wrote:
This comment has been deleted.
on November 1,2012 | 08:08AM
allie wrote:
no sign of that yet
on November 1,2012 | 09:46AM
KekoaBradshaw wrote:
this thread is hilarious! lotsa people who can obviously read but who have way too much time on their hands.
on November 1,2012 | 10:07AM
realist3463 wrote:
That is a lot of fish to wrap.
on November 1,2012 | 07:44AM
kahili wrote:
Congratulations. Honor may say more Hawaii people are literate, interested in community and world. Maybe it is our real education score. Now if they will only get out and vote.
on November 1,2012 | 08:42AM
false wrote:
congratulations!!!!
on November 1,2012 | 02:50PM
turbolink wrote:
If only online pages would load...excessive advertising widgets make me wonder what I'm really paying for.
on November 1,2012 | 04:25PM
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