POSTED: 01:30 a.m. HST, Dec 19, 2012
LAST UPDATED: 11:40 a.m. HST, Dec 19, 2012
The Christmas card from Honolulu's Alston Hunt Floyd & Ing Lawyers, a Law Corp., was sent via email as so many companies' and organizations' and individuals' are — but this one has a twist that's all about giving to those less fortunate.
"Whatever shape or form your holidays take, we hope they are colored with the aloha spirit," the card reads, with "Silent Night" on ukulele as accompaniment.
Rather than bulk-order fruit baskets or other types of gift baskets that will be delivered impersonally by a messenger service, the card informs recipients that the firm has made "significant contributions to organizations that help families in great need."
"Giving back to the community is part of the culture of our firm, not only at the holidays, but year-round, whether it's through monetary donations or volunteering our time," said Paul Alston, president.
For this Christmas specifically, though, the firm has made donations to Aloha Harvest, Child and Family Service, The Food Basket Inc. (the Hawaii island food bank), the Institute for Human Services Inc. and Legal Aid Society of Hawaii.
"We hope you'll join us in making life better for those who cannot afford food, shelter and the comforts of home," the card encourages.
The card's concept, wording and general order were prepared by AHFI Chief Marketing Officer Beverly da Silva, while Honolulu-based RevaComm Inc. did the rest.
The roughly minute-long e-card uses beautiful, evocative photographs of Hawaii flora taken by Dr. Joyce Hunt, late wife of AHFI co-founder and Managing Director William Hunt. She also took the images used in last year's scenic-themed card.
This year's AHFI card bears a message reflective of the firm's internal culture, according to Alston.
The internal culture also manifests externally on the firm's RevaComm-built website, which includes links to dozens of businesses and organizations that clients and the general public can access for answers to questions, conduct research on specific topics and the like.
In case this is a lingering question, no, da Silva's title, chief marketing officer, is not common within Hawaii law firms. While it is a trend on the mainland, especially among large and some medium-size firms, da Silva is a woman "outstanding in her field," to use an old joke.
She formerly worked in the Liberty House marketing department, was absorbed by Macy's West when it bought Liberty House, and served the Macy's West creative team in Hawaii and then San Francisco, where she led new media efforts before returning to Hawaii.