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Law firm's Christmas card urges giving to the needy

By Erika Engle

LAST UPDATED: 11:40 a.m. HST, Dec 19, 2012

@Caption1:The law firm of Alston Hunt Floyd & Ing sent its Christmas wishes via email to clients and businesses, and asks people to contribute to charitable organizations.

The Christmas card from Honolulu's Alston Hunt Floyd & Ing Lawyers, a Law Corp., was sent via email as so many companies' and organizations' and individuals' are — but this one has a twist that's all about giving to those less fortunate.

"Whatever shape or form your holidays take, we hope they are colored with the aloha spirit," the card reads, with "Silent Night" on ukulele as accompaniment.

Rather than bulk-order fruit baskets or other types of gift baskets that will be delivered impersonally by a messenger service, the card informs recipients that the firm has made "significant contributions to organizations that help families in great need."

"Giving back to the community is part of the culture of our firm, not only at the holidays, but year-round, whether it's through monetary donations or volunteering our time," said Paul Alston, president.

For this Christmas specifically, though, the firm has made donations to Aloha Harvest, Child and Family Service, The Food Basket Inc. (the Hawaii island food bank), the Institute for Human Services Inc. and Legal Aid Society of Hawaii.

"We hope you'll join us in making life better for those who cannot afford food, shelter and the comforts of home," the card encourages.

The card's concept, wording and general order were prepared by AHFI Chief Marketing Officer Beverly da Silva, while Hono­lulu-based RevaComm Inc. did the rest.

The roughly minute-long e-card uses beautiful, evocative photographs of Hawaii flora taken by Dr. Joyce Hunt, late wife of AHFI co-founder and Managing Director William Hunt. She also took the images used in last year's scenic-themed card.

This year's AHFI card bears a message reflective of the firm's internal culture, according to Alston.

The internal culture also manifests externally on the firm's RevaComm-built website, which includes links to dozens of businesses and organizations that clients and the general public can access for answers to questions, conduct research on specific topics and the like.

In case this is a lingering question, no, da Silva's title, chief marketing officer, is not common within Hawaii law firms. While it is a trend on the mainland, especially among large and some medium-size firms, da Silva is a woman "outstanding in her field," to use an old joke.

She formerly worked in the Liberty House marketing department, was absorbed by Macy's West when it bought Liberty House, and served the Macy's West creative team in Hawaii and then San Francisco, where she led new media efforts before returning to Hawaii.


Reach Erika Engle at 529-4303, erika@staradvertiser.com or on Twitter as @erikaengle.

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jekat2003 wrote:
So basically the businesses that provide the fruit/gift baskets don't get the additional income to take care of their families... the businesses that deliver the baskets don't get the income to take care of their families....the clients don't get anything but yet the firm gets all this free publicity and gets a charitable contribution deduction all while the partners income stays the same.........NICE!.
on December 19,2012 | 08:15AM
false wrote:
And they get to fool people in the process.
on December 19,2012 | 10:46AM
NotNasti wrote:
And what have you guys done to help the needy? Thought so.
on December 19,2012 | 10:51AM
dapr79 wrote:
You really have no idea. For the past 15 plus years - they have donated to charities throughout the year as a firm and individually. During the christmas season, the firm takes a portion of money they set aside for their holiday party and donate directly to a charity instead, along with personal donations and items. Such charities include IHS and the Salvation Army. One year, they bought all of the children at a women and children's shelter - shoes, clothing and toys. The staff holds auctions within the firm selling their baked goods and their bosses will bid hundreds of dollars for a simple homemade cake or muffins. ALL of those proceeds go to charity. For every major tragedy, from 9-11 to Hurricane Katrina, the firm has donated individually and as a firm. And just so you know - I personally know that certain partners have quietly matched every staff member's donation to one such event. AND just so you know again, everyone in the firm is encouraged to donate to tragic events but if they cannot, again, certain partners have quietly donated in their staff's name instead. And the reason why you don't know this is because they do not seek out free publicity. And fyi - I do NOT work there. I am NOT an attorney. Just someone who has benefited from this firm's generosity once.
on December 19,2012 | 11:59AM
allie wrote:
on December 22,2012 | 12:29PM
MANDA wrote:
This sycophantic article does a disservice to all the companies out there who send cards with actual greetings, not self-promoting announcements that urge others to be like them. This law firm is not doing something admirable with this tacky card.
on December 20,2012 | 06:16AM
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