Tuesday, July 22, 2014         


 Print   Email   Comment | View 18 Comments   Most Popular   Save   Post   Retweet

Five Guys Burgers delayed but still plans to open here

By Erika Engle

LAST UPDATED: 05:37 p.m. HST, May 12, 2014

Nearly four years ago your columnist shared news that Virginia-based Five Guys Burgers would be expanding to Hawaii "within the next year or so," according to Director of Franchise Development Mark Moseley.

So, where are they?

Openings in Hawaii are "something we are in the proc­ess of working out," said Victoria Cer­mi­naro, Five Guys customer service and marketing administrator, via email.

"However, we continue to be hopeful about future stores there and appreciate your patience during this proc­ess," she added.

She was not permitted to divulge the name or contact information of the franchisee for the islands, who had been approved by Five Guys at the time of the 2010 column.

It was projected back then that the opening could come sooner, rather than later. "If enough people start hollering, ‘We want Five Guys in Hawaii,' (the owners) might start devoting the resources we need" to speed up the proc­ess, Moseley was quoted as saying.

By the way, yes, Moseley is the former NFL Washington Redskin you may be wondering about.

Five Guys Burgers and Fries began as a family business in 1986, and in 2003 the company started franchising.

There are now some 1,000 restaurants, either company-owned or franchised, and another 1,500 are in development. In 2010 the company had 620 restaurants with 3,000 in development. All the North American franchises are sold out, according to its website.


» www.fiveguys.com


Eddie Flores was waiting for a phone call Friday afternoon, anticipating confirmation that an L&L Hawaiian Barbecue restaurant had opened in Jakarta, Indonesia, where it was Saturday morning. "It is in a major shopping center," he said.

When last we spoke with Flores, it was over a controversy surrounding L&L's introduction of a saimin burger and corollary dishes, based off the popularity of the ramen burger craze.

"That's the best thing I ever introduced," he said, saying that a month later systemwide sales were up 20 percent.

The occasion this time is that L&L is experiencing a burst of expansion, credited to its franchisees.

The third location in China has opened, for instance.

The franchisee for Kuala Lumpur, Malaysia, has signed a lease for a spot in the airport and plans to open later this year. The franchisee's twin daughters "are very pretty girls" and will be flying to Hawaii in a few days for an L&L advertising shoot. "I still gotta find a handsome guy," Flores chuckled.

Meanwhile, an L&L will be opening in San Antonio on May 28.

Because Texans have a specific expectation when it comes to the word "barbecue," the decision was made to rename the concept L&L Hawaiian Grill in that market, Flores said. The franchisee set up a Facebook page and has been posting images of signage, food, Jon Mura­kami-commissioned cartoons, and a shot of the booth it hosted at the 18th annual Alamo Aloha Fiestaval last month. Posts under the images reveal eager diners in the marketplace. "I'm excited, too," said Flores, as many logistical hurdles had to be cleared to make way for the Lone Star State location.

Because white rice, which we take for granted, is not a customary side dish on the mainland, the franchisee will offer side dishes more familiar to the area, such as beans. However, with three major military bases nearby, Flores is confident that well-traveled service members and their families will be open to trying the local-style food — or maybe they'll even be reconnecting with it after being stationed in Hawaii, he said.

Also at the end of this month and way closer to home, L&L will open a unit at Kame­ha­meha Shopping Center, a long-desired location, Flores said.

Two new locations on Flamingo Road in Las Vegas and in Castro Valley, Calif., opened last week, he said, and "the one I'm really gung-ho about is the Guam one." The franchisee anticipates opening three or four units on the island, and also is likely to open L&Ls in Okinawa.

Many L&L franchisees wind up launching their own family business mini-empires. "They open one, are successful, they sell to a family member, they open another, sell to other family members," and so on, he said. "That's why we're able to open so many."


» hawaiianbarbecue.com


Reach Erika Engle at 529-4303, erika@staradvertiser.com or on Twitter as @erikaengle.

 Print   Email   Comment | View 18 Comments   Most Popular   Save   Post   Retweet

You must be subscribed to participate in discussions
By participating in online discussions you acknowledge that you have agreed to the TERMS OF SERVICE. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. Because only subscribers are allowed to comment, we have your personal information and are able to contact you. If your comments are inappropriate, you may receive a warning, and if you persist with such comments you may be banned from posting. To report comments that you believe do not follow our guidelines, email commentfeedback@staradvertiser.com.
Leave a comment

Please login to leave a comment.
Makua wrote:
Five Guys is a great place for a burger....they don't come much better. This will not do well to reduce Hawaii's waistline. Chop't, a salad in a bowl joint, would be a better newcomer to eating options in Hawaii. Chop't is currently only in New York and Washington DC. You select from a menu or pick what you want, they combine and chop into small pieces and add your selected dressing in the quantity you want. This bugga is Ono!! And more healthy.
on May 12,2014 | 05:28AM
GooglyMoogly wrote:
You just described Aloha Salad.
on May 12,2014 | 08:54AM
oxtail01 wrote:
It's a dead meat patty! No better nor worse than other burger joints - big deal you can order with options - LOTS of places do that. One thing they do that's atypical is give free peanuts in the shell.
on May 13,2014 | 09:13PM
loquaciousone wrote:
Ramin burger is Hawaiian barbeque?
on May 12,2014 | 07:11AM
Maneki_Neko wrote:
Most folks are surprised to learn that three of the five guys have died from heart problems caused by obesity and high cholesterol.
on May 12,2014 | 08:00AM
gmejk wrote:
Not surprised at all....However, like anything that tastes good but is not good for you, eat it in moderation.
on May 12,2014 | 12:36PM
Maneki_Neko wrote:
Actually, I made that up.
on May 12,2014 | 03:01PM
Surfer_Dude wrote:
Forget 5 Guys........get an In and Out here.
on May 12,2014 | 09:19AM
kailuabred wrote:
on May 12,2014 | 09:37AM
iwanaknow wrote:
Forget 5 Brothers..........try the Seven Brothers Hamburger joint in the Laie Shopping Center....55-510 Kam Hwy, Laie, 96762
on May 12,2014 | 11:06AM
menejohn wrote:
Laie...seven brothers...what is that like 49 wives?
on May 12,2014 | 11:26AM
Maneki_Neko wrote:
With Seven Brides for Seven Brothers we could put on a show, kids!
on May 12,2014 | 11:39AM
walaau808 wrote:
That comment is just ignorant...
on May 12,2014 | 12:30PM
iwanaknow wrote:
5 Brothers? duh, what was I thinking?.....it's 5 Guys vs Seven Brothers.....you do the taste test.
on May 12,2014 | 02:32PM
koa26 wrote:
Teddy's Bigger Burgers no ka oi!!
on May 12,2014 | 05:38PM
NYUH wrote:
Why is this news? Nothing special about them. Support your local plate lunch place.
on May 12,2014 | 08:19PM
oxtail01 wrote:
Because the "locals" who haven't seen a Mainland place (except for Vegas) always think that food joints from the Mainland coming here is a good thing. These are the same people who rave about oxtail soup at California Hotel in Vegas ( it sucks), anything from Trader Joes is fantastic, and outlet malls there are somehow more fantastic than outlet malls here.
on May 13,2014 | 09:19PM
CartwrightPark wrote:
Ahh my local people always craving restaurants they cant have like theyre better than local plate lunch joints. Id rather eat Zippys or Rainbows anyday over Chipotle or Olive Garden. SMDH.
on May 13,2014 | 06:26AM
Latest News/Updates
Wassup Wit Dat!
Silver Pockets Full

Political Radar

Political Radar

Island Crafters
Christmas in July

Political Radar
IBEW endorsement

Warrior Beat
Travel day