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Anthology Marketing Group won 11 gold-level awards at the annual American Advertising Federation, District 13 Pele Awards.
No other large agencies in Honolulu scored double-digit gold wins, leaving room for lesser-known, boutique and sole-operator design and marketing agencies to shine at the top level. Dozens more silver- and bronze-level awards also were presented during the annual gala Saturday night at the Royal Hawaiian Hotel.
Making the wins extra-sweet for Anthology was that their "Seafood" TV commercial for HEMIC was named Best of Show in the Advertising category, and its "Sushi Poster" for Shokudo Japanese Restaurant was singled out for an additional special judge’s award.
The Best of Show Award for Design was presented to "Go Fish," by HANA HOU! magazine for Hawaiian Airlines. Photography for the piece, submitted in the Elements of Advertising, was credited to Monte Costa.
Photographer Dana Edmunds got credit for "Beauty & the Board," also submitted in the Elements of Advertising category, which won another Pele Award for HANA HOU! as well as a special judge’s award.
Another Pele and the third special judge’s award was presented to Core Group One for its "Pup" TV commercial for SlumberWorld.
The industry also honors individuals at its annual gala. This year’s Advertising Man of the Year was James Sereno, owner and director at Kinetic Productions.
Barbara Ankersmit, president of QMark Research, was 2014 Advertising Woman of the Year.
Bill Gaeth, recently retired general sales manager at KITV, was named 2014 Media Person of the Year, while Neon Republic President Vanessa Katz Zachariah was named 2014 Outstanding Young Advertising Person of the Year.
An American Advertising Federation Silver Medal was presented to Helene "Sam" Shenkus, director of marketing for The Festival Cos., which handles marketing for the Royal Hawaiian Center, while the 2014 Extra Mile Award was presented to stylist Debbie Nishimoto.
Gold-level Pele Award-winning-entries are automatically entered into the American Advertising Federation’s national ADDY awards competition, while silver-level winners can pay for entry to the nationals.
The full list of 2014 Pele Award winners is posted at peleawards.com.
BEST OF SHOW — ADVERTISING
"Seafood"
Television Advertising, 30 seconds, $25,000 to $50,000 budget
Client: HEMIC
Anthology Marketing Group
BEST OF SHOW — DESIGN
"Go Fish"
Elements of Advertising, Visual, Photography Campaign
HANA HOU! for Hawaiian Airlines
Photographer: Monte Costa
GOLD WINNERS
"Point of Sale Kit"
Sales Promotion Design, Sales Kit or Product Information Sheets
Client: Hilton Grand Vacations
Clarence Lee Design
"SpaHalekulani"
Sales Promotion Design
Product or Service Presentation Campaign
Client: Hotels & Resorts of Halekulani
Sae Design
"Royal Hawaiian Cookie — Package Design"
Sales Promotion Packaging Design, Campaign or Series
Client: Lanikai Cookie Co.
Clarence Lee Design
"Not All Who Wonder Are Lost"
Cover Design, Entire Magazine Design
VOICE
"Hawaii Skin Diver Covers"
Series, Covers, Spreads or Features
"Going Back to Cali"
VOICE
Entire Magazine Design
Client: Hawaii Skin Diver Magazine
VOICE
"nude cover"
Collateral Material, Publication Design, Cover Design
Client: nude
Silhouette
"Nor Cal"
Collateral Material, Publication Design, Editorial Spread or Feature
Client: Hawaii Skin Diver Magazine/Fluid Media Publishing
VOICE
"Kalo Man"
Collateral Material, Publication Design, Editorial Spread or Feature
HANA HOU! for Hawaiian Airlines
"Year of the Horse Specialty Cards & Tags"
Collateral Material, Special Event Material, Card Design
Printer: Electric Pencil
Moziac
"Ohana by Hawaiian Livery Design"
Out of Home Design, Mass Transit/Public/Airlines
Client: Hawaiian Airlines
Sig Zane Kaiao
"Truffaux Trolley Placards"
Out of Home Advertising, Campaign
Client: Truffaux Inc.
Thoughts & Strategies
"NYC Out of Home Campaign"
Out of Home Advertising, Campaign
Client: Hawaiian Airlines
Anthology Marketing Group
"In Bed With You"
Non-Traditional Advertising, Single
Client: Hawaiian Airlines
Anthology Marketing Group
"Music"
Consumer or Trade Publication Advertising, Fractional Page, four-color
Client: Hawaiian Airlines
Anthology Marketing Group
"Shave Ice Store"
Consumer or Trade Publication Advertising, Spread, Multiple Pages or Inserts, four-color
Client: Maui Visitors & Convention Bureau
Anthology Marketing Group
"Sports Campaign"
Consumer or Trade Publication Advertising, Print Campaign
Client: Hawaiian Airlines
Anthology Marketing Group
"Nature’s Way"
Consumer or Trade Publication Advertising, Magazine Self-Promotion
Client: Hawaii Skin Diver Magazine
Element 8
"Halau Na Mamo o Pu’uanahulu"
Digital Advertising, Website Design, Consumer Services
Client: Halau Na Mamo o Pu’uanahulu
Stacey Leong Design
"KVB Video"
Digital Advertising, Video, Branded Content 60 Seconds or More
Client: Kauai Visitors Bureau
Anthology Marketing Group
"Caterers — Radio"
Radio Advertising, Local, Single 30 seconds
Client: HEMIC
Anthology Marketing Group
"Ola Microsite"
Advertising for the Arts & Sciences, Digital Advertising, Website Design
Client: Hawaii Primary Care Association
Wall-to-Wall Studios
"Circus Under the Sea — Family Night 2013"
Advertising for the Arts & Sciences, Integrated Campaign
Waikiki Aquarium
"AMM Dental Clinic — TV :30"
Public Service, Television Advertising
Client: Aloha Medical Mission Dental Clinic
Ad 2 Honolulu
"Island Air Logo"
Elements of Advertising, Visual, Logo Design
Client: Island Air
Wall-to-Wall Studios
"Ulu’ulu Logo"
Elements of Advertising, Visual, Logo Design
Client: Ulu’ulu
Wall-to-Wall Studios
"Beauty & the Board" (Pele, plus Special Judge’s Award)
Elements of Advertising, Visual, Photography — color
HANA HOU! for Hawaiian Airlines
Photographer: Dana Edmunds
"Go Fish" (Pele, plus Best of Show — Design)
Elements of Advertising, Visual, Photography Campaign
HANA HOU! for Hawaiian Airlines
Photographer: Monte Costa
"Seafood Cinematography"
Elements of Advertising, Visual, Cinematography
Client: HEMIC
Anthology Marketing Group
"Pup" (Pele, plus Special Judge’s Award)
Television Advertising, 30 seconds, Television Under $25,000
Client: SlumberWorld
Core Group One
"Seafood" (Pele, plus Best of Show — Advertising)
Television Advertising, 30 seconds, $25,000 to $50,000
Client: HEMIC
Anthology Marketing Group
"No Worries TV Campaign"
Television Advertising, Campaign, $25,000 to $50,000 per spot
Client: HEMIC
Anthology Marketing Group
"Sushi Poster" (Pele, plus Special Judge’s Award)
Retail Advertising, Collateral Design, In-store Poster Design
Client: Shokudo Japanese Restaurant
Anthology Marketing Group
"Living in the Moment Maui/Oahu"
Travel & Tourism, Digital Advertising, Campaign
Client: Hawaii Visitors & Convention Bureau
MVNP
STUDENT DIVISION
"Design Museum Boston Coffee Table Book"
Book Design (Entire Book)
"Colorado Balloon Fest Logo"
Logo Design
Linda Inamasu, Honolulu Community College
Environmental Design, special recognition award
"Corrugated Wall Mural" (Fisher Hawaii exterior)
Out of Home, Super-Sized Outdoor Boards
Client: Kamehameha Schools
Agency: MVNP
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COURTESY AMERICAN ADVERTISING FEDERATION, DISTRICT 13