POSTED: 1:30 a.m. HST, Nov 24, 2010
Hawaii News Now evening anchor Tannya Joaquin will begin the new year with 0-dark-30 wake-ups as she moves to fill the "Sunrise" co-anchor seat to be vacated by Grace Lee after today's broadcast.
Joaquin posted on her station blog that while she "demolished" her alarm clock following her move from morning news to evening three years ago, she is excited to be rejoining many co-workers she has worked with before.
The move will give her more time with her toddler son, which will be "priceless," she said.
Lee anticipated an emotional send-off and planned to have plenty of tissues ready, not just for Steve Uyehara, as she had teasingly posted on Twitter. "We really have so much fun on 'Sunrise.' We are family," she said. "It's going to be hard to leave and tomorrow will be really sad," but she also feels "really fortunate" to be going to KPIX-TV in San Francisco, a leading station in the No. 6 U.S. TV market. The new chapter in her career begins Dec. 15.
JN Chevrolet is conducting a casting call for Chevy owners who, with their trusty steeds of steel, would like to be featured in an upcoming TV commercial -- and perhaps online.
It's going to be a bit "nostalgic," said Joe Nicolai, JN Automotive Group founder and president.
Chevrolet nationally launched its "Chevy Runs Deep" ad campaign during the World Series, highlighting some defining moments in Chevy owners' lives, such as getting that first car or bringing a baby home from the hospital. However, this "Chevy Lovers" campaign was planned locally, completely independent of corporate, said David Higashiyama, JN marketing director.
"The intent is to have a lot of fun," incorporating nostalgia that springs from viewing old classic vehicles amid black-and-white images of Hawaii, then transitioning to contemporary, color footage to show "what we have become at Chevy today," he said.
Vintage Chevys need not be in cherry condition, but, say there's a 1970s pickup truck that has been used for a construction company or a farm. "If it's not gross," it could get some screen time. A 1967 Camaro will be used, and Higashiyama really wants to find and use a Corvette Stingray "because personally it's one of my favorite Chevys." The spot or spots won't be all muscle cars, all the time.
Anyone interested must be a Hawaii resident, at least 18 with a valid driver's license, and must own a Chevrolet. Chevy owners must prepare an e-mail explaining why they love their Chevy, include a picture of themselves with the vehicle -- and include their name and contact information. Entries should be sent to email@example.com with the subject line "Chevy Casting Call" by Dec. 3. Call-backs will be in December. Applicants can call 585-7700 or visit www.JNChevrolet.com for more information.
The company is looking for three to five participants, "but if we get nine or 10 awesome stories," the beginning of those stories might get used on TV and viewers might be enticed to "see more" by going to the JN website where the stories will be expanded.
Those cast will receive some pay (amount undisclosed) as well as Chevy-branded swag, such as tote bags or caps.
Erika Engle is a reporter with the Star-Advertiser. Reach her by e-mail at firstname.lastname@example.org.