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Friday, August 29, 2014         

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PR firm marks 25 years by giving away its services

By Erika Engle

POSTED:



Twenty-five large worth of free public relations work could go a long way toward helping one or more Hawaii nonprofit organizations get their message(s) out — which is what Becker Communications Inc. is offering in commemoration of its 25th anniversary.

"Becker Communications' corporate philosophy includes a tradition of community giving through sharing of our financial resources," said President Ruth Ann Becker in a statement. Giving away $25,000 in pro bono PR is a "natural" for such a milestone, she said.

Applications, available online, must be submitted by Jan. 31, and the finalist or finalists will be notified no later than Feb. 28. If there is more than one winner, the value of the prize will be shared.

Becker and company will continue the observation through the year with activities including assembly of a time capsule, social media campaigns on "The Top 25 Ways to Show Aloha," "25 Important Events 25 Years Ago in 25 Characters or Less," an interactive section on the company website and mahalo events for past and current clients.

Prior to founding the firm with personal savings in 1986, Becker established and led the Honolulu office of California-based Mahoney Wasserman & Associates, managing accounts for Arnold Palmer Golf Management Co., Hilton Hotels Hawaii and Kuilima Development Co. She previously had been appointed the first regional public relations director for Hyatt Hotels Hawaii.

Spaz, Geek out with Kutmaster and Jimmy

On the Net:

» hawaiitunes.com

Formerly automated old-school R&B KHJZ-FM 93.9 debuted a morning show Monday, starring longtime Hawaii on-air personalities Kutmaster Spaz and Jimmy Da Geek. "Spaz & Jimmy in the Morning on 939 Jamz" will air from 5:30 to 10 a.m. weekdays.

"We're a bunch of pranksters and clowns. It's a fun show. ... We're not trying to do shock radio," Spaz said. When out and about, "people always laugh at us," so they hope that's reflected in their radio show.

Spaz's "DIS-N-DAT" show has been a fixture on Oceanic Time Warner Cable's OC16 for eight years, and it will continue at 10 p.m. Wednesdays.

He also appears in a new Castle Medical Center TV spot as a gastric bypass patient who lost 157 pounds following surgery last March. He did it for his health and to be around for his children — two daughters, 19 and 11, and a 6-year-old son. He initially kept mum about the procedure, but "I was losing weight pretty fast," causing folks to ask "if I had cancer or I was doing drugs. I'm all about anti-drug, and I didn't want anybody thinking I was sick," so he spilled his guts, so to speak.

Jimmy, who answered to "Geek" long before geek was cool, has worked in radio since 1987, mostly in Hawaii. He moved to Arizona in 2000 with his bride, the former Tracey Okino, and had most recently worked as a radio production director. While back for the show's launch, they and their sons, ages 9 and 6, will return to Arizona in a few weeks, and he'll do the show from Clear Channel Radio facilities. Mr. Geek expects to return to the islands "a couple times a year, to have some face time in the market," he said.

He is widely known for parody songs such as "So So Haolefied," "Talk Like a Pinoy" and "Love Them Local Girls," available online via Spaz's e-commerce site, and more are in the offing. "I'm going to try to do as much of that kind of stuff as possible," he said.

Erika Engle is a reporter with the Star-Advertiser. Reach her by e-mail at erika@staradvertiser.com.

 






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