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Lingle campaign launches cable channel to air views

By Oskar Garcia

Associated Press


Former Hawaii Gov. Linda Lingle is chasing surfers for their votes in Hawaii — channel surfers.

The Republican hopeful launched a dedicated digital cable channel to subscribers in Hawaii on Monday, adding a new twist to campaign media in her push to give Hawaii its first GOP senator in 35 years.

Her campaign is touting the on-demand channel as the first of its kind for any U.S. Senate candidate, a new tool in a battle to reach voters that already includes TV and radio spots, social media, newspapers ads, mailings and other forms of communication.

"We think it's really important that we try to reach the people of Hawaii through as many media platforms as possible," said Lenny Klompus, Lingle's campaign spokes­man. "It'll be another platform to break the news."

Lingle is likely to face one of two Demo­crats in November, Rep. Mazie Hirono or former Rep. Ed Case, after a primary in August. The candidates are hoping to fill the seat of retiring Demo­cratic Sen. Daniel Akaka.

The channel isn't like a typical TV channel where viewers tune in and simply watch. Viewers instead get a menu with videos and reading materials featuring Lingle's positions on issues.

The channel is launching with about a dozen videos, with plans to add more and provide feeds of various Lingle campaign events, Klompus said. It also has a menu for voters to donate to the campaign.

"It's a really interesting experiment and a really interesting idea," said Stephen Farnsworth, a political professor science who studies politics and media at the University of Mary Washington in Fred­er­icks­burg, Va. "But because it's so novel, I don't know that anyone has a clear idea of how effective it's going to be."

Digital subscribers can find the channel between the Fox News and Headline News channels. Some channel surfers might inadvertently think they're watching news coverage, Farnsworth said.

Klompus said the channel is part of an ongoing advertising deal with cable company Oceanic Time Warner that includes traditional ads on six channels. The ads were expected to launch Monday, and the campaign spent $13,000 on media for this week, Klompus said.

Farnsworth said the channel is a smart idea, within limits.

"It's probably a good use of campaign resources, but I think you'll probably get more of a campaign audience on YouTube," he said.

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MalamaKaAina wrote:
Anybody but Mazie and Mufi!
on June 12,2012 | 01:51AM
Wazdat wrote:
Yes anybody but mazie and Mofee but not Lingle Dingle. Ed case is the BEST choice for this state.

how fitting that it is next to Foux News...

on June 12,2012 | 03:38AM
loquaciousone wrote:
Does this channel come with whips and chains?
on June 12,2012 | 03:53AM
Publicbraddah wrote:
Having your own channel is nice but my view is that Lingle supporters will go there to check it out. Lingle detractors will check it out but still not vote for her. So the verdict is having your own channel does not increase your chances of winning the election.
on June 12,2012 | 06:27AM
soundofreason wrote:
I don't the detractors will go there at all. Her ad money needs to be spent at places that would get her exposure to new potential voters and NOT spent on ads that preach to the chior.
on June 12,2012 | 07:13AM
Descartes22 wrote:
She will vote in lockstep with the crazed Southern and Midwest Republicans who would rather the country slog along than make a Punahou grad look good. Her claims at moderation do not fit with her petulant party. Olympia Snowe's not seeking reelection for a reason.
on June 12,2012 | 09:11AM
Maunakea wrote:
on June 13,2012 | 02:14PM
loquaciousone wrote:
This is a great place to demonstrate her administrative ability to start and complete mulit-million dollar projects like the Super Ferry.
on June 12,2012 | 10:29AM
WesleySMori wrote:
on June 12,2012 | 04:29PM
kapoleitalkstory wrote:
What a cop-out! She is doing this because she is AFRAID to face the public to answer for the crimes she committed against the constitution while being Governor. She was a poor excuse for a Governor and a human being!
on June 12,2012 | 11:13AM
LadyNinja wrote:
Linda is the most excellent choice for our new era in government. Not only is she personable, bright and honest but offers a refreshing new idea of how to best lead Hawaii into a better position. There is no balance in our current status, with a Republican and Democrat, it offers Hawaii the best of both worlds. Thanks Linda...
on June 12,2012 | 12:30PM
aiea7 wrote:
excuse me - what did she do in 8 years as governor? absolutely nothing, and now, she wants to do absolutely nothing as senator? give me a break.
on June 12,2012 | 03:25PM
HazieMae wrote:
But what will she call it? The Furlough Network has a ring to it...
on June 12,2012 | 01:15PM
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