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Honolulu Marathon brings in $107.7 million in spending

By Star-Advertiser staff

LAST UPDATED: 07:32 p.m. HST, Feb 02, 2012

Participants in December's Honolulu Marathon spent $107.7 million, including $5 million in taxes, according to a survey conducted by Hawaii Pacific University students.

There were 22,615 registrants, and 12,359 were from Japan, 1,367 from the U.S. Mainland and 688 were from countries other than the Japan.

The strong yen contributed to an increase in the length of stay and spending among Japanese visitors. The survey found a 13.3 percent increase in the Japanese runners' length of stay. Participants from Japan spent $344.67 per day, a slight increases over 2010.

The report was based on 1,887 interviews of marathon participants between Dec. 8 and Dec. 10, at the Honolulu Marathon Expo. Of those interviews, 1,323 were done in Japanese.

When asked how likely the participants are to recommend Hawaii as a travel destination to others, 97.8 percent  of those interviewed answered "very likely" or "likely.

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frontman wrote:
And the city wasn't pressured to give millions upfront for it to be in Hawaii.
on February 2,2012 | 11:56AM
1local wrote:
The pole is exaggerating spending - highly unlikely the 14,414 visitors that ran spent $7500.00 each. Visitor spending numbers are greatly exaggerated to justify the amount taxpayers are funding an industry that is not self sustaining...
on February 2,2012 | 03:02PM
AhiPoke wrote:
I'm sure our governor has something rotten to say about the marathon.
on February 2,2012 | 12:20PM
jkjones wrote:
good thing this event is private. can you imagine what would happen if mufi or neil were involved? great example of the private sector, not government, creating industry, jobs and tax revenue.
on February 2,2012 | 01:48PM
Ronin006 wrote:
The Honolulu Marathon brought in a lot more money in taxes than the highly-hyped APEC meeting, and it did not cost the city or state one penny to host it.
on February 2,2012 | 02:55PM
kennysmith wrote:
what will it cost oahu? for everyone to come and run? this year.
on February 2,2012 | 05:15PM
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