Quantcast
  

Saturday, April 19, 2014         

 Print   Email   Comment | View 0 Comments   Most Popular   Save   Post   Retweet

Barry Becher, of Ginsu knives fame, dies at 71

By Matt Sedensky

Associated Press

POSTED:


WEST PALM BEACH, Fla. >> Barry Becher, a marketing mastermind and infomercial pioneer best known for bringing Ginsu knives to the American public, has died. He was 71.

Becher had been suffering from kidney cancer and died Friday at a hospital of complications from surgery, his stepdaughter Stacy Paradise said Wednesday. 

Though Becher brought many campaigns to the airwaves with his business partner Ed Valenti, they are forever linked with Ginsu, the ubiquitous knives shown slicing through tin cans and chipping a wood block.

Millions were sold from the commercial's debut in 1978 into the early 1980s, with audiences mesmerized by images of an exotic-sounding knife that seemed able to cut through anything. The infomercial promised a 50-year guarantee and "much, much more."

Becher was running two AAMCO franchises near Warwick, R.I., when he met Valenti, an account executive for a local television station who was handling the auto shops' advertising. They decided they wanted to find a product they could market through an extended TV commercial, the way some records were sold. 

In the course of a decade, the men said they amassed more than $500 million in sales for products like the Ginzu knives, Armourcote Cookware, the Miracle Slicer, Lusterware Silverware and Royal DuraSteel mixing bowls.

Becher's funeral was Monday and his family is considering etching in his tombstone one of the catchphrases he helped popularize: "But wait, there's more."







 Print   Email   Comment | View 0 Comments   Most Popular   Save   Post   Retweet

COMMENTS
(0)
You must be subscribed to participate in discussions
By participating in online discussions you acknowledge that you have agreed to the TERMS OF SERVICE. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. Because only subscribers are allowed to comment, we have your personal information and are able to contact you. If your comments are inappropriate, you may receive a warning, and if you persist with such comments you may be banned from posting. To report comments that you believe do not follow our guidelines, email commentfeedback@staradvertiser.com.
Leave a comment

Please login to leave a comment.
IN OTHER NEWS
Breaking News