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Hawaiian kicks off flights to fourth Japanese city

By Associated Press

LAST UPDATED: 04:25 p.m. HST, Oct 30, 2012

Hawaiian Airlines launched its new service to Sapporo, Japan, today.

Hawaiian's inaugural flight to the city on the northern island of Hokkaido left Honolulu today. The airline plans to fly to Sapporo's New Chitose Airport three times a week.

Sapporo is Hawaiian's fourth destination in Japan.

Hawaiian entered the Japanese market with a flight to Tokyo in November 2010. It later started flights to Osaka and Fukuoka.

Passengers on the inaugural flight got to see a pre-flight ceremony featuring Hawaiian music and hula, a Japanese cultural performance and a traditional Hawaiian blessing. They also received fresh flower lei.

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cojef wrote:
Putting most of your eggs in a particular basket may be a poor business model. The Japanese market is saturated. The Korean and Chinese markets seem to be a morel lucrative emerging market for Hawaii.
on October 30,2012 | 02:39PM
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