Tuesday, July 29, 2014         

 Print   Email   Comment | View 10 Comments   Most Popular   Save   Post   Retweet

University of California introduces new logo

By Associated Press


OAKLAND, Calif. >> After 144 years with the same logo, the University of California has decided it's time for a new look.

A new seal with a simple and more contemporary design will be appearing on the university's marketing materials and websites, the Oakland Tribune reported http://bit.ly/UlkFIi0 ) Friday.

The new logo — designed by an in-house team — is part of a move to remake the image of the 10-campus university, officials told the newspaper.

It features a small "C'' nesting inside a shield-shaped "U'' and is available in different colors, including pastels. The logo will also be featured in a marketing campaign launched earlier this year intended to boost support for the UC system.

"They wanted something that would reflect the innovation, the character of California -- just more modern, user-friendly," said Dianne Klein of UC's office of the president. "That's not to take away from the gravitas of the original seal."

The university's original logo — with an 1868 date stamp and "Let there be light" script —contains intricate details that didn't reproduce well or come across digitally when used in small places, Klein said.

The original logo will remain in use, appearing on the president's letters and official university documents, Klein said.

 Print   Email   Comment | View 10 Comments   Most Popular   Save   Post   Retweet

You must be subscribed to participate in discussions
By participating in online discussions you acknowledge that you have agreed to the TERMS OF SERVICE. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. Because only subscribers are allowed to comment, we have your personal information and are able to contact you. If your comments are inappropriate, you may receive a warning, and if you persist with such comments you may be banned from posting. To report comments that you believe do not follow our guidelines, email commentfeedback@staradvertiser.com.
Leave a comment

Please login to leave a comment.
sailfish1 wrote:
The new logo is horrible.
on December 8,2012 | 04:13PM
Loki wrote:
Keep the old one.
on December 8,2012 | 05:29PM
false wrote:
We should budget no more than 43 million dollars for a redesign of the UH logo.
on December 8,2012 | 05:34PM
Venus1 wrote:
The H which looks like 'angry teeth' cost $100,000.00 Thank you June Jones..
on December 9,2012 | 07:17AM
makapuu001 wrote:
Stevie Wonder could have designed a better one.
on December 8,2012 | 07:52PM
HanamauluBoy wrote:
on December 9,2012 | 01:21AM
Venus1 wrote:
Totally meaningless....
on December 9,2012 | 07:18AM
JPeron wrote:
One can almost see a hammerless sickle in it.
on December 9,2012 | 07:45AM
cojef wrote:
Very insightful and direct. love your style
on December 9,2012 | 08:39AM
eastside808 wrote:
I hopt they didnt pay someone to come up with this logo. Are they really serious??? It's almost as bad as Iolani;s new logo.
on December 9,2012 | 05:07PM
Breaking News
Political Radar
`Values,’ too

Political Radar

Wassup Wit Dat!
Bettah Not Lose It

Political Radar
`My side’

Political Radar
‘He reminds me of me’

Bionic Reporter
Needing a new knee

Warrior Beat
Monday musings