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New turboprop operation called 'Ohana by Hawaiian

By Dave Segal

LAST UPDATED: 12:50 p.m. HST, Feb 11, 2013

Hawaiian Airlines’ new interisland turboprop operation will be called ‘Ohana by Hawaiian and it will feature a kapa pattern symbolizing ancestry, family and transportation.

The company held a news conference today at Honolulu Airport to discuss the turboprop service.

Hawaiian said service to Lanai and Molokai will begin this summer aboard its recently acquired ATR 42 twin-turboprop aircraft. The ATRs, manufactured by Franco-Italian airframe maker ATR, will seat 48 passengers. The aircraft was designed by Hilo-based artist Sig Zane and his son Kuha‘o.

The turboprop operation, which will be operated by contractor Empire Airlines, will enable Hawaiian to serve the state's smaller airports and put additional pressure on smaller rival Island Air, which is in the midst of  negotiating a sale of its airline.

Hadden Watt, the operation’s managing director of ’Ohana, estimates the new service will create up to 100 new jobs.

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Lanikaula wrote:
Look FORWARD to their start-up and 'a hui go' to Island Air and their BS of an airline
on February 11,2013 | 07:41AM
LRC wrote:
So the employees won't actually be Hawaiian Airlines employees? Never heard of Empire.
on February 11,2013 | 07:49AM
hanalei395 wrote:
They're all in the same "Ohana". Empire Airlines has the experience with turboprop aircraft, but cleaning and fueling will probably be done by Hawaiian employees.
on February 11,2013 | 09:14AM
Anonymous wrote:
Empire isn't new to the islands. They once operated Mahalo airlines when it first started up. Anyway, it makes more sense to use a contractor like this when it's a niche segment of your business and the equipment vastly different - need specialized training for pilots, flight attendents, etc. Yes, they will be imported in.
on February 11,2013 | 01:16PM
hanalei395 wrote:
'Ohana by Hawaiian. Sounds great. And it makes sense. Unlike Mokulele Airlines ( "Airplane Airlines"). And there was once a "Thank You Airlines" (Mahalo Airlines).
on February 11,2013 | 08:06AM
haolenate wrote:
and Aloha Airlines made sense? Hello airlines? goodbye airlines....
on February 12,2013 | 12:58PM
shshimizu wrote:
Looks like Hawaiian has taken the place of GO airlines in that they want to run the other smaller operations out of business. Although Aloha was run badly, GO pretty much cut their throats. Hawaiian has a larger sharper knife that will probably slaughter the manini competition. We will then have to pay whatever Hawaiian justifies because they will be the only game in town. LIke GO it will be cheap at first, when the slaughter is pau we'll see the next slaughter the pocket books of use citizens.
on February 11,2013 | 08:45AM
HawaiiCheeseBall wrote:
I think that Aloha was largely done in by its ownership who took what they could and left was was left to die. Lets face it Island Air is a mess and now all those tourist who Hawaiian brings in from the mainland and elsewhere who want to go to Lanai and Molokai will be flying on Ohana. The loss of feed will cripple Island Air.
on February 11,2013 | 09:32AM
shshimizu wrote:
I did say that Aloha pretty much was its worst enemy, except that GO helped them out the door. Hawaiian will do the same, and all the locals that need to get into these smaller airport will pay thru their nose with out competition. Monopolies are good for the king of the hill, but bad news for the serfs.
on February 11,2013 | 01:16PM
KalaeHale wrote:
I hope Hawaiian does not get blamed when Island Air goes under. Island Air did it all themselves with high fares, frequent delays, no customer service.
on February 11,2013 | 08:47AM
pfpix wrote:
I totally agree on that.
on February 11,2013 | 10:47AM
shshimizu wrote:
When Hawaiian runs these smaller companies out of business, don't expect lower fares. Hawaiian will be able to charge whatever they want, they'll be the only show in town. Time to buy Hawaiian stock!
on February 11,2013 | 01:17PM
cojef wrote:
Exactly my thoughts, stifle competition by running smaller airlines out of business and then drop the hammer and start raising inter-island rates. A monopoly in the making, small guys get eaten up. A guise to let Ohana Airline take all the flap, while keeping HAwaiian Airline out of the picture. Shibai!
on February 11,2013 | 04:07PM
HOSSANA wrote:
All of you locals praising this new service by Hawaiian Air just BETTER WATCH OUT because they are squeezing out the small operators such that Hawaiian Air will be the only MONOPOLY IN INTER-ISLAND SERVICE and if you think fares are expensive now, check it out when the smaller cos. go out of business and just wait and see before Hawaiian starts raising its fares and then WHAT ARE YOU GOING TO SAY.......!!!!!!
on February 11,2013 | 11:02AM
Mikilai wrote:
agree with this one... I would fight to keep them all in business or this will be a repeat of Aloha and Hawaiian
on February 11,2013 | 11:19AM
808comp wrote:
Agree. Hawaiian will have the monopoly. I wonder if they will someday merge with another carrier,since all the other big carriers is merging. So far they are doing well on their own,but its going to be intresting. As for Aloha, i think that things started to go south under Glenn Zander,after that Banmiller,and the passing of Dr. Ching.To bad, but got to move on.
on February 11,2013 | 12:07PM
akuboatcaptain wrote:
same things been going on for decades, prices go up, competition comes in, small airlines eat it, go away, prices go up, competition comes back, yadda yadda yadda...aloha, hawaiian, mahalo, go, island air, mokulele, pacific wings,mid pacific, discovery...i going open up one new one, "me not skerd airlines and plate lunch drive-thru".
on February 11,2013 | 01:22PM
Maneki_Neko wrote:
Cool looking design.

Eat that, Larry.

on February 11,2013 | 04:20PM
Junkflyer wrote:
Hawaiian is doing because Island Air is a poorly run company that can't stay on time or avoid long delays. Their prices aren't cheap if you pay attention.
on February 11,2013 | 06:55PM
hornswoggler wrote:
Yes, and Hawaiian Air has bargain basement fares! i'm sure they'll lower them to rock bottom once they run Island, Mokulele and Pac Wings out of town. Yay! $19 fares are back!
on February 11,2013 | 07:17PM
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