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Thousands wait in line for Microsoft opening

By Amy Busek

LAST UPDATED: 01:54 p.m. HST, Jun 13, 2013

About 2,000 people waited next to the second-floor Shirokiya entrance to get into the new Microsoft store at Ala Moana Center, many of them queuing up before 10 p.m. Wednesday. The crowd of mostly young people and parents chattered excitedly while holding coolers, pillows and stuffed animals.

At 10 p.m., Microsoft team members and security slowly corralled fans into a fenced-off area in the nearby parking lot.

Hawaii’s first Microsoft store opens this morning at 11:00 a.m. at Ala Moana Center and the first 2,500 people in line will get free tickets to tonight's concert at Kakaako Waterfront park.

The first 200 people were given wristbands that allow them to meet Neon Trees tomorrow, the second act following Macklemore and Ryan Lewis.

Nelson Ganeku of Ewa Beach had been waiting in line with his son since 9 p.m. Wednesday. Ganeku said he's giving his ticket to his 12-year-old daughter.

"We're hanging in there, it's a little rough, a little hot," Ganeku said.

Marc Samonte and Chaneal Rodriguez, 19, were the first two people to receive wristbands, thanks to a tip-off from a Microsoft worker who liked Samonte's colorful t-shirt.

"He was like 'There's a barricade here, and (the line) will be on the other side of the barricade.' So we actually got our chairs and sat over there until the security guard kicked us out," Samonte said.

Samonte and Rodriguez said they are "ecstatic" to meet Neon Trees today.

Those with wristbands will be routinely checked by attendants, to ensure that they do not leave the premises, according to crowd control worker Cecil Aparis.

Jenn Branstetter, a Microsoft social media team member, believes that Microsoft is also a huge selling point for the crowds.

"People are really excited about the new Microsoft store opening up here. We were posting on Facebook, inviting people to a Facebook event (and) we posted on Twitter and word just spread," Branstetter said.

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mikethenovice wrote:
Where in Ala Moana SC will this Microsoft store located? Next to the Apple store?
on June 12,2013 | 08:21PM
fandm wrote:
From what I've heard, it'll be right across from the Apple Store
on June 13,2013 | 05:21AM
mikethenovice wrote:
The location must have been designed to compete with Apple?
on June 13,2013 | 05:42PM
mikethenovice wrote:
What about standing in line for the L&L, Keeaumoku, 76cent plate lunch at the same date?
on June 12,2013 | 08:23PM
gyamashita wrote:
yep. i thought this part was funny: "Jenn Branstetter, a Microsoft social media team member, believes that Microsoft is also a huge selling point for the crowds." really? you're going to say this at the opening for your store? really?
on June 13,2013 | 11:12AM
allie wrote:
sorry i have a busy life and do not wait in lines
on June 13,2013 | 11:18AM
kalai wrote:
allie, who asked you? Go back to north dakota.
on June 13,2013 | 01:12PM
honopic wrote:
I second the motion. All in favor?
on June 13,2013 | 01:54PM
Hanalei13 wrote:
on June 13,2013 | 02:57PM
lowtone123 wrote:
I second the AYE.
on June 13,2013 | 03:53PM
allie wrote:
But I heard no third! Ok, I stay!
on June 13,2013 | 03:57PM
808BigE wrote:
on June 13,2013 | 04:19PM
mikethenovice wrote:
I'll hold the exit door open for allie. Aloha!
on June 13,2013 | 05:44PM
magicman1433 wrote:
Doing what? Actually making the pizzas or just delivering?
on June 13,2013 | 02:15PM
allie wrote:
Up front..the attractive, tall cashier with the nice smile and a good word for everyone
on June 13,2013 | 03:58PM
808BigE wrote:
So basically useless
on June 13,2013 | 04:19PM
magicman1433 wrote:
Too funny, hon!!!
on June 13,2013 | 05:53PM
IAmSane wrote:
It must be a busy life spending all day posting "true," "agree," "scary," or "yikes" on this website.
on June 13,2013 | 02:42PM
scooters wrote:
Standing in line for how long? Wasted time. Do something constructive.
on June 13,2013 | 02:50PM
Anonymous wrote:
Says the dummy online posting comments all day everyday. Hypocrite much?
on August 7,2013 | 09:34AM
mikethenovice wrote:
I'm retired with nothing to do but look for a good deal.
on June 13,2013 | 05:43PM
mikethenovice wrote:
Well worth the waiting in line for the ono tasting, delicious tasting, plate lunch piled em up high from L&L. See you next year.
on June 13,2013 | 05:41PM
fstop wrote:
How do you create a line at the Apple store? Introduce new products.

How do you create a line at the Microsoft store? Give away free concert tickets.

What does this tell you about the public's interest in their products?

on June 13,2013 | 01:13AM
palani wrote:
Yeah, my grandparents really love their Apple devices.
on June 13,2013 | 05:49AM
soundofreason wrote:
Microsoft 8 ???? anyone ???? XboxDone ..........anyone????
on June 13,2013 | 06:51AM
IAmSane wrote:
Hmm, I'd take a Microsoft Surface or an iPad any day...
on June 13,2013 | 02:44PM
mikethenovice wrote:
I want Apple to teach me how to hide money from the IRS overseas to inflate the stock price.
on June 13,2013 | 05:45PM
XML808 wrote:
"People are really excited about the new Microsoft store opening up here. We were posting on Facebook, inviting people to a Facebook event (and) we posted on Twitter and word just spread," Branstetter said. I hate to burst your bubble but I think the crowd is only interested in the free Macklemore tickets. Of course, I could be wrong and perhaps all 2500 customers are going to buy a Microsoft product when the store opens.
on June 13,2013 | 07:11AM
Sunny wrote:
I have no idea who these groups are .... Neon Trees? Macklemore and Ryan Lewis? AC/DC Rocks!
on June 13,2013 | 07:12AM
RichardCory wrote:
I don't know who any of those bands are either. But AC/DC sucks.
on June 13,2013 | 07:31AM
soundofreason wrote:
Neon Trees? Macklemore ? Doesn't sound like "rock" names. Sounds more like new flavor names for Skittles.
on June 13,2013 | 07:41AM
loquaciousone wrote:
Shave ice at Matsumotos
on June 13,2013 | 02:00PM
inverse wrote:
Are Neon Trees and Macklemore/Ryan Lewis better singers than Stevie Wonder?
on June 13,2013 | 12:27PM
IAmSane wrote:
Thanks for sharing, grandpa. Don't know who the other two are, but Macklemore is a hiphop artist from Seattle. It's good music.
on June 13,2013 | 02:46PM
mrluke wrote:
Get a life, people!
on June 13,2013 | 08:05AM
allie wrote:
on June 13,2013 | 12:43PM
honopic wrote:
He was talking to you, allie.
on June 13,2013 | 01:55PM
lowtone123 wrote:
on June 13,2013 | 03:55PM
mikethenovice wrote:
No need to get a life. I'm retired.
on June 13,2013 | 05:46PM
CMAds wrote:
The new Ala Moana Microsoft store is indeed almost literally right across the Apple Store, about 1 tenant space distance Ewa-bound. So close, if Apple and Microsoft launch a new product event, there will probably be some serious issues regarding crowd control in the Diamond Head side mall area of Ala Moana. Have fun AMC security!
on June 13,2013 | 08:25AM
Sunny wrote:
Hopefully a riot doesn't break out!
on June 13,2013 | 08:44AM
mikethenovice wrote:
Please YouTube the riot. Quiet Riot band?
on June 13,2013 | 05:47PM
Songoboy wrote:
On the KHON Morning News, Taizo asked the 1st people in line if they were there more for the store opening or the free tickets...gues what they said. also Marc Samonte told Taizo that in his back back he had his iPhone, iPad, etc Apple products....yikes!
on June 13,2013 | 08:54AM
buttery wrote:
our future leaders, who will, after buying their devices go on the internet and post all of their secrets and later complain about our government spy programs. get a life!
on June 13,2013 | 09:04AM
inverse wrote:
Given that these young kids had nothing better to do for one whole day other than to sit around and wait for free concert tickets from bands I have never heard of (too old or the bands are too junk), I doubt will find many of Hawaii's future leaders within the group. However if they go the Nest or Garcia/ Ernie Ma rtin route of getting ahead as future leaders, then they can waste all the time they want because spending their free time working to gain experience and income, spending time reading /researching to gain knowledge,or performing volunteer work to help achieve ethical/ moral behavior will all be irrelevant.
on June 13,2013 | 12:50PM
DinoMax wrote:
It is summer and give the kids a break.... one day for excitement will not brand them as losers for life. Many of these kids are honor students and already perform volunteer work during the year. Why spin this so negatively? A company wants to drum up business by throwing a FREE concert. So let them.... and let the interested parties enjoy their time. Just because you aren't familiar with the times doesn't mean that you should devalue other's interests.
on June 13,2013 | 02:52PM
rayhawaii wrote:
I thought the ad on the radio said free tickets to Neon Tree's for the grand opening of the Apple store?
on June 13,2013 | 09:16AM
lowtone123 wrote:
Look at the line and all you see is teenagers and twentysomethings. They are in line for the tickets but the giveaway makes the Microsoft store's grand opening look solid.
on June 13,2013 | 09:56AM
nodaddynotthebelt wrote:
Microsoft's marketing department are either composed of geniuses or we have a lot of people who have nothing better to do than eat up all the marketing ploys of this company.
on June 13,2013 | 10:16AM
Kalaheo1 wrote:
"Thousands wait in line for Microsoft opening..." for free concert tickets.
on June 13,2013 | 10:21AM
Masami wrote:
Went to the Scottsdale Fashion Mall (Arizona) three weeks ago and didn't see one customer in the Microsoft store over there. Big store like the APPLE store at Ala Moana yet it really looked sad due to the lack of customers.
on June 13,2013 | 10:43AM
Waianae94589 wrote:
They really copied Apple. Just look at the store front. Looks very similar to Apple. Guess that's why Apple is the innovator and not the follower.
on June 13,2013 | 11:33AM
WKAMA wrote:
Microsoft needs to get close to the Apple store to see what they're selling so they can copy their products. That's the way Microsoft "innovates".
on June 13,2013 | 11:46AM
Hapa_Haole_Boy wrote:
It's funny how Microsoft needs a band to drum up this kind of crowd for a store opening; Apple didn't need that nor do they for product launches. At this point, MS is not a must-see store, no must-see products. Office is way overpriced, Windows is overly complicated, and their tablet? Whatevs.... MS was a juggernaut in the late 80s through the 90s and early 00s, but now, not so much.
on June 13,2013 | 12:03PM
honopic wrote:
on June 13,2013 | 01:56PM
scooters wrote:
Standing in line for how long? Wasted time. Do something constructive.
on June 13,2013 | 02:51PM
sgsorensen wrote:
Sad when you have to bribe people to line up for a grand opening and then say they are excited about your products.....
on June 13,2013 | 03:34PM
lowtone123 wrote:
The article should have been titled "Thousands wait in line for concert tickets". No one was waiting in line for the Microsoft opening.
on June 13,2013 | 03:52PM
IAmSane wrote:
I went over there this afternoon. The place was crazy packed with people.
on June 13,2013 | 09:51PM
lowtone123 wrote:
Thousands wait in line for concert tickets
on June 13,2013 | 03:56PM
sugarmamas wrote:
lot of people missed out on tickets due to microsoft's lack of security and ability to control the crowds. Saw kids crying that had been in line all night. Once again micro soft drops the ball!
on June 13,2013 | 05:08PM
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