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Hilo to get make-over from paint maker

By Erika Engle

LAST UPDATED: 6:44 a.m. HST, Jul 8, 2013

Hilo is among 20 communities in the U.S. and Canada chosen via online voting, to receive a revitalization package from paint maker Benjamin Moore & Co.

Communities submitted videos, stories and impassioned pleas to and its Canadian counterpart, that received nearly half a million votes in the 2013 Main Street Matters campaign.

Supporters of some 130 communities rallied votes via social media.

"The incredible response is a testament to how strongly people feel for their community and we hope this movement continues to drive support for local businesses as every Main Street has a story,” said David Melancon, chief marketing officer of Benjamin Moore, in a statement.

The projects will begin over the summer and continue through early next year.

They are to be undertaken by Benjamin Moore, its longtime partner organization Make it Right, a network of independent retailers and local municipalities, small businesses, and local Chambers of Commerce, the company said.

Benjamin Moore will supply all the paint, stain and supplies for building facades, porches, railings, shutters and additional exterior building features.

Decisions on the areas to be painted will be determined jointly with town representatives and residents, and Benjamin Moore color experts will consult on color choices.

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