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Sandwich-makers challenged to duel for prizes, online glory

By Erika Engle

LAST UPDATED: 12:40 p.m. HST, Jul 24, 2013

King’s Hawaiian bread company is introducing a new product and to publicize the launch, is challenging consumers to create a contest-winning sandwich.

Contestants who create sandwiches with the company’s new Original Hawaiian Sweet Sliced Bread or any of its bread products, can submit their ingredient list and recipe instructions, and upload a photo of their entry to the contest website until 8:59 p.m. Hawaii time (11:59 p.m. Pacific time) September 2.

The ten winners, to be announced Sept. 17, each will be treated to limousine service for a night on the town for six at a featured restaurant, as well as a year’s supply of King’s Hawaiian bread.

Winning recipes also will be shared online.

King’s Hawaiian bread company was founded in Hilo, Hawaii more than 60 years ago. The company now is based in California, is distributed nationally, and its Hawaiian sweet bread buns recently were featured in a limited-time-offer sandwich at Arby’s restaurants.


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