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Target to open earlier on Thanksgiving

By Anne D'Innocenzio

Associated Press

POSTED:
LAST UPDATED: 03:35 a.m. HST, Nov 12, 2013



NEW YORK >> Target Corp. is the latest retailer to open earlier on Thanksgiving this year.

The Minneapolis-based discounter said it will open at 8 p.m. on the holiday -- an hour earlier than last year. Stores will remain open throughout the night and close at 11 p.m. on the day after Thanksgiving known as Black Friday.

Target also will offer hundreds of deals online on Thanksgiving morning that will include almost all deals that will be available in stores. In addition, Target said it will feature 15 online-only daily discounts for two weeks beginning on the Sunday before Thanksgiving.

Traditionally, Black Friday has been the kickoff to the holiday season, with stores opening at 5 a.m. or 6 a.m. But over the past several years, retailers have pushed opening times into Thanksgiving itself.

This year, several retailers like J.C. Penney, Kohl's and Macy's have announced plans to open Thanksgiving evening for the first time. Others, like Toys R Us, who is opening at 5 p.m. in Aiea, and Best Buy, are opening earlier on Thanksgiving than last year.  

The retailers say it's what customers want. The stakes are high for retailers since the holiday season accounts for up to 40 percent of their annual revenue. The National Retail Federation, the nation's largest retail trade group, expects an increase of 3.9 percent to $602.1 billion in holiday sales for the November-December period, up from 3.5 percent last year.

There's also more pressure on retailers this year because the period between Thanksgiving and Christmas is six days shorter than in 2012.







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Hapa_Haole_Boy wrote:
Leave Thanksgiving alone!! It already gets squeezed beforehand by Xmas!!
on November 11,2013 | 12:46PM
Tony91 wrote:
Article fails to note there are 6 fewer shopping days between Thanksgiving and Christmas this year. The shortest window in 10 years.
on November 11,2013 | 01:53PM
Numilalocal wrote:
So what!
on November 11,2013 | 07:27PM
Tony91 wrote:
-oops, missed the 6 day thing in the article!
on November 11,2013 | 01:54PM
lowtone123 wrote:
Major retailers have just announced that they will no longer recognize Thanksgiving as a holiday. The Christmas shopping season will commence the day after Halloween.
on November 11,2013 | 02:37PM
aomohoa wrote:
I'm so glad I do all my shopping early.
on November 11,2013 | 05:45PM
Numilalocal wrote:
So tacky - just greed at the expense of peoples' lives.
on November 11,2013 | 07:27PM
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