POSTED: 07:35 a.m. HST, Dec 03, 2013
LAST UPDATED: 02:05 p.m. HST, Dec 03, 2013
Online shoppers in Hawaii and Alaska using mobile devices accounted for 26.6 percent of each state's Cyber Monday buying, well above the 18 percent national average, according to a report released today.
The Adobe Digital Index of online shopping analyzed nearly 900 million visits to 2,000 retail websites on Cyber Monday as well as more than 3 billion visits since Thanksgiving Day.
Cyber Monday sales in the U.S. reached $2.29 billion, a year-over-year increase of 16 percent, and 18.3 percent of those sales were derived from mobile devices, 80 percent more than in 2012.
Hawaii shoppers accounted for 0.3 percent, or $7.7 million, of the total nationwide online sales.
About $419 million of online sales were made via mobile devices such as smartphones and tablets, and of that figure, mobile device-wielding Hawaii shoppers bought just over $2 million worth of merchandise. Nearly half of the purchases, or 45.5 percent, were made on devices using the iOS operating system, Adobe said.