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SpaghettiOs apologizes for Pearl Harbor tweet

By Candice Choi

Associated Press

LAST UPDATED: 06:00 a.m. HST, Dec 08, 2013

Campbell Soup apologized Saturday for a tweet by its SpaghettiOs brand that marked the anniversary of the Pearl Harbor attacks with a picture of its smiling mascot jauntily holding an American flag.

The Twitter account for the canned pasta brand had sent the message Friday night asking its followers to "Take a moment to remember #PearlHarbor with us." The cartoon mascot, drawn to look like an O-shaped noodle, sported orange sneakers and was licking his lip, with one hand on his hip.

The tweet spread rapidly, with thousands retweeting it and noting its jarring tone, given the gravity of the occasion. More than 2,400 Americans were killed in the Pearl Harbor attacks that prompted America's entry into World War II.

A representative for Campbell Soup Co., which owns SpaghettiOs, said Saturday that the message had been deleted. SpaghettiOs, which has more than 11,000 followers, sent out a follow-up tweet stating, "We apologize for our recent tweet in remembrance of Pearl Harbor Day. We meant to pay respect, not to offend."

Campbell said the Twitter account is managed internally, rather than by an agency.

The company, based in Camden, N.J., also owns Prego sauce, Pepperidge Farm cookies and V8 juices.

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inHilo wrote:
Too soon, yes, but maybe, sadly, it's a good sign. Sometimes we have to forget what old enemies have done in order for a new generation to live in peace.
on December 8,2013 | 05:22AM
1local wrote:
2400 is less than half the number who died in the recent Phillipine natural disaster...
on December 8,2013 | 06:49AM
Skyler wrote:
War vs. Nature - are you really comparing the two in the same light?
on December 8,2013 | 09:00AM
CriticalReader wrote:
How pathetic do you have to be to follow spaghetti o's on twitter?
on December 8,2013 | 06:24AM
livinginhawaii wrote:
That's exactly what I thought - would love to laugh at the demographical profile of the followers. Twitter is becoming more and more irrelevant due to mindless stories such as this. Most WWII vets could care less about a lame snippet from a can of spaghetti...
on December 8,2013 | 07:52AM
john_zee wrote:
I didn't know they still made SpaghettiOs
on December 8,2013 | 08:52AM
awahana wrote:
You can enjoy them at Macaroni Grill...
on December 8,2013 | 10:05AM
808comp wrote:
That use to be one my favorite growing up.
on December 8,2013 | 11:01AM
entrkn wrote:
what are spaghettiOs
on December 8,2013 | 01:53PM
kolohepalu wrote:
The propaganda fed to our kids in school is reinforced in the patriotic fetishism created around events like Pear Harbor. It was an attack on a military installation that we had been forewarned about, but through incompetence (or design), our military was not prepared for. Ain't Spaghettios fault.
on December 8,2013 | 08:17PM
HanabataDays wrote:
I thought that little O-shaped noodle was supposed to remind us of a life preserver, not.
on December 9,2013 | 04:34AM
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