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Bill allowing ads on city bus exteriors wins preliminary approval

By Star-Advertiser staff

LAST UPDATED: 03:24 p.m. HST, Dec 11, 2013

The Honolulu City Council this morning gave preliminary approval to a bill allowing advertising on the exterior of city buses.

Bill 69 now goes to the Council Budget Committee for further discussion.

Council Chairman Ernie Martin was the sole "no" in an 8-1 vote. Martin said he philosophically is opposed to the idea of selling ads on the sides of TheBus -- which Mayor Kirk Caldwell projects could raise up to $8 million for bus service.

Martin said he will be introducing his own bills to raise revenues.

Councilman Ron Menor said he wants to hear from Corporation Counsel Donna Leong, the city's top civil attorney, on how the proposal may affect the city's existing sign laws.

Councilman Joey Manahan said he wants the Council to consider implementing the bus ad plan as a pilot project first so the city can assess its impact before deciding whether to make the policy permanent.

About a dozen people testified. Most, including representatives from the Outdoor Circle, said they opposed the bill.

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nanagwen wrote:
Please! No ads on the sides of buses! It's just another form of graffiti which we don't need!!!
on December 11,2013 | 01:56PM
Maneki_Neko wrote:
I can almost hear the folks getting out their "yes with reservations" vote. But the plain fact is that any bus ad is totally insignificant compared to the blight that rail will be on the environment. Who cares about a l little bus ad with elevated heavy rail thundering through platforms in the sky.
on December 11,2013 | 02:03PM
lumahai wrote:
Bus ads will just remind me not to vote for the showboating and inept Caldwell and my council -person who voted for it.
on December 11,2013 | 02:25PM
Hapa_Haole_Boy wrote:
VOTE NO CITY COUNCIL. Hawaii is unique b/c of our natural beauty. The next thing we know we'll have billboards. VOTE NO.
on December 11,2013 | 02:34PM
false wrote:
Buses already ugly. Signs are fun. City needs money. Wish the Ernie & Kirk wud grow up
on December 11,2013 | 02:54PM
copperwire9 wrote:
Wish u wud.
on December 11,2013 | 06:30PM
MakaniKai wrote:
Bravo to Ernie Martin (he should have voted NO to Koa Ridge). Of course my recycled hack from the square building (who I did not vote) will surely vote Yes “with reservations”……Kirky boy grow a pair and stop looking for “revenue enhancement” as you call it (Didn’t vote for you either). Mayor and City Council STOP destroying Oahu!
on December 11,2013 | 03:00PM
wiliki wrote:
They're just doing their jobs....
on December 11,2013 | 04:26PM
Surfer_Dude wrote:
Put the ads on and let them fly. It's found money. No brainer.
on December 11,2013 | 03:16PM
localguy wrote:
Just another example of the utter incompetence of dysfunction Kirky Boy. Did he do his due diligence before suggesting signs on The Bus? No. He has a dart board where he writes down ways to earn more money for his pet projects, throws a dart, what ever it hits will be his next project. Kirky Boy should have ran his proposal through all the proper channels to ensure it would be eligible for approval. The fact he willfully failed to do this shows he is just another backwards Nei bureaucrat. Dime a dozen.
on December 11,2013 | 03:28PM
Ronin006 wrote:
I do not understand how the council can allow ads on the exterior of city buses and not on the exterior of privately owned vehicles. What is good for one should be good for the other. It would be nice seeing the Goodyear blimp at football games and other major events.
on December 11,2013 | 03:36PM
false wrote:
Bring back the Oscar Meyer Wienermobile. Just about everyone, except the Outdoor Circle fogies, loved the vehicle and it's jingle singing contests. Fun for kids of all ages.
on December 11,2013 | 05:42PM
localguy wrote:
Yessss!!! I even emailed Oscar Meyer and apologized on behalf of the Outdoor Circle clearly not getting it. Told OM that OC has severe management problems, lost in the woods.
on December 11,2013 | 08:04PM
TaiBow wrote:
Most major cities in the world use the sides of buses for advertising. It's a good source of revenue for the City, and you will not even notice them ultimately.
on December 11,2013 | 03:52PM
wiliki wrote:
I saw a giant name on a truck today. It said "Matson". How come the city can't do that? We are arguing about nothing. Most other cars and trucks have all kinds of advertising on it. How come the Outdoor Circle never mentions this?
on December 11,2013 | 04:24PM
false wrote:
Rather have signs on the sides of buses than have the city raise fare prices. Too many seniors on fixed income uses the bus as their only mode of transportation. Also,most cities have signs on their buses as a means of collecting revenues to run their bus system.
on December 11,2013 | 04:32PM
copperwire9 wrote:
No no no no NO!
on December 11,2013 | 06:29PM
environmental_lady wrote:
I sure don't want to see cigarette, meat or beer ads on buses. Also, if they have pretty models it would be distracting to drivers near the bus. I agree with Outdoor Circle here.
on December 11,2013 | 10:04PM
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