POSTED: 1:40 p.m. HST, Jan 30, 2014
LAST UPDATED: 6:22 p.m. HST, Jan 30, 2014
After seeing hours-long lines for the original ramen burger invented by Keizo Shimamoto, L&L Drive-Inn co-founder Eddie Flores has decided to introduce a saimin burger at his restaurants, beginning with the Keeaumoku Street store in Walmart on Thursday.
Similar to the famed ramen burger, the saimin burger will be a hamburger patty topped with "thick teriyaki sauce," sandwiched between "buns" made from noodles which are "crunchy on the outside, soft on the inside," Flores told the Honolulu Star-Advertiser.
The L&L product launch, from 10 a.m. to noon Thursday, will be a food-raiser for the Hawaii Foodbank, as the saimin burgers will be given free to the first 200 people who bring in 10 canned food items. "If you want a loco moco, give me 15," he said. Canned drinks do not count, Flores said.
L&L's noodle supplier is Hawaii-based Sun Noodle, the same purveyor used by ramen burger and many other restaurants in Hawaii and across the mainland. Sun Noodle president Hidehito Uki will attend the product launch, Flores said.
Once the 200 free saimin burgers or loco mocos have been distributed in exchange for canned goods, L&L Keeaumoku will begin selling saimin burgers and saimin burger loco-mocos for $5.95 and $6.95, respectively.
"Our slogan is bigger, better and cheaper," Flores told the Star-Advertiser.
Other L&L restaurants will roll out the menu offerings over time, following training, Flores said.
Tanaka Saimin on Nimitz Highway introduced a saimin burger several months ago, following the mainland ramen burger craze, and other Hawaii restaurants have followed suit.