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Noodle-bun battle pau, parties declare truce

By Erika Engle

LAST UPDATED: 04:51 p.m. HST, Feb 06, 2014

No legal action will result from the tussle over L&L Drive-Inn using the likeness of Jeff Shimamoto or his wife in an internal company newsletter.

Shimamoto is the brother of chef Keizo Shimamoto, who has popularized the ramen burger on the mainland and in Hawaii.

Both Shimamoto and Bryan Andaya, L&L vice president and chief operating officer, confirmed to the Honolulu Star-Advertiser that neither side will pursue any legal action against the other, nor will either seek to block further trademark efforts with the U.S. Patent and Trade Office.

Andaya and Shimamoto have "several" mutual friends who encouraged each to talk things through Shimamoto said.

Andaya described their conversation as cordial and pleasant.

"We did express regret," about the video used in the L&L email to franchisees and vendors and said some sort of notation separating the video from L&L should have been made, Andaya said.

Shimamoto described the situation as having arisen from "a lot of misunderstanding, and I think emotions got in the way on both sides."

"We're all good people trying to do the same thing," Shimamoto said.

Both said their respective companies had left the door open for a possible closer relationship in the future.

More From The Star-Advertiser

Parties declare truce in noodle-bun fight

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awahana wrote:
Happy ending. Nice.
Maybe a Disney film to follow.
Harold & Kumar go to L&L
on February 6,2014 | 01:45PM
ellinaskyrt wrote:
Likely story that Disney would promote a stoner film.
on February 6,2014 | 02:09PM
GooglyMoogly wrote:
on February 6,2014 | 02:33PM
bigislandkurt wrote:
on February 6,2014 | 02:40PM
grantos wrote:
ha! good one
on February 6,2014 | 02:16PM
loquaciousone wrote:
on February 6,2014 | 02:31PM
mitt_grund wrote:
Someone I know actually waited in line 3 hrs to get one of the first offering. He was the last to get a ramen burger for that day. All the rest of the people in line got nada. If anyone can mass produce a clone, it's L & L. Try an L & L saimin burger and if it doesn't hack it, you can decide then if you want to stand in line for the original ramen burger.
on February 6,2014 | 06:57PM
toobn wrote:
Talk thing out...stay away from the lawyers. That's using their noodles!
on February 6,2014 | 02:34PM
shmellycat808 wrote:
Jeff Shimamoto is a lawyer.
on February 6,2014 | 03:26PM
HIE wrote:
So is Andaya...
on February 6,2014 | 04:19PM
Jerry_D wrote:
But neither of them made ridiculous money out of this. Andaya was acting as an L&L employee, not as a $400/hour independent lawyer. And Shimamoto was speaking on his own behalf.
on February 6,2014 | 06:25PM
PokeStop wrote:
Can someone just cook me a regular saimin! Better yet, throw in some bbq meat sticks.
on February 6,2014 | 03:42PM
aloha101 wrote:
Nice to hear that they were able to settle their differences like adults. Good ending.
on February 6,2014 | 04:16PM
richierich wrote:
Like adults. Please. Adults hold grudges and take them to the grave. Kids make up and still play. Glad they settled it like children.
on February 6,2014 | 05:00PM
honokai wrote:
Never knew there was such a thing until this story. Now that is a lot of free advertising.
on February 6,2014 | 04:34PM
jotobuddy123 wrote:
Feel good local stroy. Everyone wins. Luck we live Hawaii!!!!!
on February 6,2014 | 04:55PM
Jerry_D wrote:
Glad the lawyers didn't get to profit out of this!
on February 6,2014 | 06:23PM
nippy68 wrote:
who the hell wants to pay a lawyer over saimin noodles over a hamburger patty?
on February 6,2014 | 06:51PM
WalkoffBalk wrote:
I wanted to see an eating contest of ramen burgers until one throws up between the two sides.
on February 6,2014 | 08:20PM
HD36 wrote:
Both gotta be better than the beef curry at Liliha Bakery. Still feeling sick after eating there 5 hours ago.
on February 6,2014 | 08:26PM
marine38 wrote:
The rest of the story - Bryan Andaya offered Jeff Shimamoto and his wife free saimin burgers and Pepsi for a year and they snapped it up proving once again that serious problems can be resolved through serious negotiation.
on February 6,2014 | 08:58PM
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