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Visitor industry goals downgraded

By Allison Schaefers

LAST UPDATED: 05:10 p.m. HST, Mar 05, 2014

State tourism officials have downgraded their arrivals expectation for 2014 by 3.5 percent to 8.4 million due to continued industry slowing.

The less ambitious goal, which was announced at spring tourism marketing update on Wednesday at the Hawaii Convention Center, assumes that the state will be able to attract some 300,000 fewer visitors to Hawaii this year than originally targeted. 

The new goal tops last year's record 8.24 million arrivals by 2.5 percent. However, HTA Vice President of Brand Management David Uchiyama said that the figure represents further contraction in the pace of growth, which began leveling off in the second half of 2013.

Likewise, state tourism officials have downgraded their visitor spending expectation to $15.1 billion for 2014. That figure is 3.9 percent higher than $14.5 billion investor spending that Hawaii realized in 2013; however, it's 6.1 percent below the HTA's earlier spending target. 

"North America is expected to be flat this year and that hurts, because it's our largest market," Uchiyama said. "All of our other markets are primarily showing growth, but most are not as aggressive as our earlier projections." 

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what wrote:
Hawaii raised hotel taxes to nearly 20%, and have no problem soaking the tourists for everything they can get. When tourists are checking out and look at the bill, it leaves a very bitter taste in their mouth. And then they go the airport and look at the car rental bill, and see all the Hawaii car rental fees, and they get the feeling that Hawaii is not a great place to visit, and never come back.
on March 5,2014 | 12:10PM
inlanikai wrote:
And then they go back home and tell their friends and family about it all, who tell their friends and family.
on March 5,2014 | 01:06PM
Kalaheo1 wrote:
"Visitor industry goals downgraded"


That's the same trick HART used wit the train. When your numbers don't add up, you revise the "goals" downward.

I look forward to the story you are going to run in 2-3 months praising the HTA for exceeding their goals.

on March 5,2014 | 12:16PM
Ronin006 wrote:
This comment was sent for approval: “I wonder if Hawaiian Airlines dropping its Manila route last year and its announced dropping of its Fukuoka and Taipei routes had anything to do with the downgrade? “ What in that comment caused it to be sent for approval? I think the censorship editors need to see a shrink.
on March 5,2014 | 05:16PM
whs1966 wrote:
Take a look at Waikiki: High-rises, peddlers, homeless squatters, crowded strips of sand pawned off as beaches, murky water, and over-priced restaurants. We are fortunate that so many people actually come to Waikiki, but the golden goose is dying. And the answer: build more--and taller--hotels.
on March 5,2014 | 02:12PM
kekelaward wrote:
Odd that I don't see the government lowering it's spending, seeing that projected "revenue" isn't coming in.
on March 5,2014 | 04:09PM
Ronin006 wrote:
I wonder if Hawaiian Airlines dropping its Manila route last year and its announced dropping of its Fukuoka and Taipei routes had anything to do with the downgrade?
on March 5,2014 | 05:02PM
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