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Mavericks big wave contest to undergo overhaul

By Associated Press

LAST UPDATED: 02:12 p.m. HST, Jun 21, 2014

HALF MOON BAY, Calif. >> The new owners of Northern California's storied big wave surf contest say they will overhaul the event in an attempt to broaden interest.

The Santa Cruz Sentinel reported Saturday that Cartel Management purchased the Mavericks International surf contest earlier this month. Terms of the deal weren't disclosed. Company owner Griffin Guess says a new logo, Facebook page and Web site among other changes will be created for the contest.

Guess says he's trying to line up a major network to broadcast the event. This year's contest was held in January and streamed live online by RedBull.TV.

Each year 24 of the world's best big wave surfers get 24-hour notice when a large swell is rolling toward the Pacific Coast about 30 miles south of San Francisco. The waves often exceed 30-feet during the competition.

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Slow wrote:
Mavericks . like Waimea Bay, beaks only a few times a year. Quiksilver controls Waimea, choosing the biggest day to run the Eddie. Mavericks best days are now controlled by the new "owner," Cartel Management. Big wave riders who train year round cannot surf these best days. Select invitees only. Both contests are for-profit ventures designed to make money for the owners. Quiksilver cleverly tied their contest in with Hawaiian legendary water man, Eddie Aikau but the Hawaiian people get nothing. Quik suckers the Hawaiians and we thank them.
on June 21,2014 | 08:45AM
Mythman wrote:
Seems like its time to buy out the Qsliver good old boys and blow up the eddie, pure hawaiian style
on June 21,2014 | 09:16AM
postmanx wrote:
Agreed, a $50,000 annual prize purse that's only been awarded a handful of times is shameful. If the contest does not go on the money should be awarded to a surfing related non profit.
on June 22,2014 | 06:45AM
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