Saturday, July 26, 2014         

 Print   Email   Comment | View 5 Comments   Most Popular   Save   Post   Retweet

Starbucks introducing handcrafted sodas in Hawaii

By Los Angeles Times

LAST UPDATED: 09:51 a.m. HST, Jun 24, 2014

Starbucks Corp. wants to get in with the lunch crowd. The coffee giant announced Monday a new line of handcrafted sodas.

The company said that Fizzio sodas will hit about 3,500 Starbucks stores in the southern U.S. and Hawaii starting Tuesday. The carbonated concoctions come in three flavors: spiced root beer, ginger ale and lemon ale, made without artificial flavors, preservatives or high-fructose corn syrup.

"We have heard from our customers that they're looking for more refreshing, cold beverages, especially during the warm summer months," said Cliff Burrows, president of the Americas region.

The global coffee chain is also testing new sandwiches and said it will be adding more lunchtime options to compete with other chains such as Dunkin' Donuts.

Burrows said prices for the new carbonated sodas will vary by location. A medium-sized Fizzio soda will cost $2.95 in Los Angeles, for example. By this time next year the company expects the sodas to be in every store across the country. The chain currently has about 11,600 U.S. locations.

Starbucks also sells Evolution Fresh juice, La Boulange pastries and Teavana tea, and analysts say tapping into the handcrafted drink trend could be another specialty beverage win for the company.

More From The Star-Advertiser

Business Briefs

 Print   Email   Comment | View 5 Comments   Most Popular   Save   Post   Retweet

You must be subscribed to participate in discussions
By participating in online discussions you acknowledge that you have agreed to the TERMS OF SERVICE. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. Because only subscribers are allowed to comment, we have your personal information and are able to contact you. If your comments are inappropriate, you may receive a warning, and if you persist with such comments you may be banned from posting. To report comments that you believe do not follow our guidelines, email commentfeedback@staradvertiser.com.
Leave a comment

Please login to leave a comment.
saveparadise wrote:
Green tea frappacino for me......
on June 24,2014 | 09:51AM
CriticalReader wrote:
Whose hands are crafting the sodas?
on June 24,2014 | 01:24PM
control wrote:
overpriced sugar water.....make your own. Its way cheaper
on June 24,2014 | 11:01AM
CriticalReader wrote:
eeeew! Handcrafted soda?? I don't want people's hands in my soda. Why are the coffee purveyors able to charge high prices for gross things? Like the coffee that's super gourmet because it's passed through the digestive system of an animal?? Or coffee in general, dried out in the sun in third world conditions and stripped of its fruity by bugs to reveal the bean?
on June 24,2014 | 01:23PM
KaneoheSJ wrote:
If it's $2.95 on the mainland, our local franchisees will surely raise the price to $3.95. $3.95 for a soft drink? $2.95 for a cup of soft drink which is basically water and sugar is outrageous.
on June 24,2014 | 01:25PM
Breaking News
Volley Shots
Fey, Enriques on MJNT

Political Radar
Wilhelmina Rise, et al.

Court Sense
Cold War

Political Radar
Climate change

Island Crafters

Warrior Beat
Empty pit

Political Radar

Political Radar
`Progressive hero’