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Taco Bell teases new value menu

By Associated Press

POSTED:
LAST UPDATED: 04:55 a.m. HST, May 03, 2013



NEW YORK » Taco Bell says its new value menu may go national in coming months.

The fast-food chain had already said in January that it was testing a "$1 Cravings" menu that would replace its "Why Pay More" menu, which has tiered pricing.

In a call with reporters Thursday, executives at the chain said they're confident they've struck on the right mix of products for a national rollout this year. But they declined to specify a date.

The latest iteration of the $1 Cravings menu has 12 items, including new offerings such as shredded chicken mini quesadillas.

Fast-food chains have been focusing on value at a time when the industry is barely growing. McDonald's is touting its Dollar Menu, and Burger King is highlighting more deals.







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Fred01 wrote:
This is newsworthy why?
on May 2,2013 | 07:28PM
RichardCory wrote:
You mean you don't come to SA to learn about amazing fast food prices? How can you live with yourself?
on May 3,2013 | 04:42AM
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