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Twinkies return, with a few tweaks

By Candice Choi

AP Food Industry Writer

POSTED:
LAST UPDATED: 11:00 a.m. HST, Jul 15, 2013


NEW YORK » Twinkies are back, but they may be a bit smaller than you remember.

The new boxes hitting shelves this week list the spongy yellow cakes as having 270 calories and a weight of 77 grams for two cakes, or 135 calories and 38.5 grams for one cake.

Right before it went out of business, the predecessor company had told The Associated Press that Twinkies were 150 calories per cake. Photos of past boxes online also indicate the weight to have been 42.5 grams per cake.

A spokeswoman for Hostess, Hannah Arnold, said in an email today that the size change was made in "mid-2012" by the predecessor company. That would mean it happened in the months leading up to its bankruptcy, as the company was trying to keep its head above water financially.

Arnold has also said that the longer shelf life of Twinkies reported by The Associated Press earlier this month was made by the predecessor company right before it went bankrupt. The 45-day shelf life, up from 26 days, was a separate change and hit shelves Nov. 1, she said.

For retailers who request it, the company also said it's freezing Twinkies so stores can stamp their own expiration dates on them.

The treats have been off shelves for almost eight months, since the predecessor company shut down its plants and said it was going out of business in late November.

Hostess has said that Twinkies will remain the same price, at $3.99 for a box of 10. Retailers may charge different prices, however.

Twinkies and other snack cakes were purchased by private equity firms Apollo Global Management and Metropoulos & Co. after Hostess Brands said it was closing down.

The predecessor company had failed to reach a contract agreement with The Bakery, Confectionary, Tobacco Workers and Grain Millers International Union, its second largest union, which noted that its members had already taken pay cuts to keep Hostess afloat.

The new owners, which are known for fixing up struggling brands, are not using unionized workers. That means their labor costs are lower than they were for the previous owners.

The bakers union has encouraged the new owners to change their approach and work with its members. It notes that the experience of its members offers "the best chance for long-term success in consistently putting out a quality product."







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cojef wrote:
Never had twinkies in my life. Don't why all the hullaboo about the bankruptcy.
on July 15,2013 | 11:16AM
Aieagrl wrote:
Never had a twinkie yet you pass judgement.
on July 15,2013 | 12:28PM
AhiPoke wrote:
I hope universities use this as a case study of how unions can bankrupt a company. Unfortunately that will not happen as most university professors are unionized. I have a friend who knows a baker from the previous company that would have accepted the company's offerred lower wage but never got to vote on it as the union wouldn't allow it. Now he makes even less. Unions have killed numerous companies and industries. The only place they thrive has been in government because government has no accountability. Unions will eventually bankrupt governments. Actually that has already started.
on July 15,2013 | 11:25AM
krusha wrote:
If you did research on what went down, you would have known that this company was going bankrupt no matter what deal they made with the unions other than making them work for free. The Unions already made several concessions and cuts in the past, yet management make bad decisions time and time again which pretty much sank the company. Everybody is quick to blame the workers, but most times you need to look at the top. After the unions took big pay cuts, the parent company gave there execs hefty raises and tripled their CEO's pay. Seems like management were trying to fatten their paychecks before the company went under.
on July 15,2013 | 12:06PM
tiki886 wrote:
Wrong. Stop making up stuff. The Teamsters union (drivers) accepted the contract offer from the company. It was the Bakers union that refused to budge and so everybody lost.
on July 15,2013 | 12:29PM
krusha wrote:
Read this article if you want to know the whole story: http://www.forbes.com/sites/susanadams/2012/11/21/why-hostess-had-to-die/
on July 15,2013 | 12:37PM
krusha wrote:
http://www.theatlantic.com/business/archive/2012/11/whos-to-blame-for-the-hostess-bankruptcy-wall-street-unions-or-carbs/265357/
on July 15,2013 | 12:39PM
krusha wrote:
http://www.huffingtonpost.com/david-macaray/labor-union-hostess-twinkies_b_2161368.html
on July 15,2013 | 12:41PM
mikethenovice wrote:
The owner before this at Twinkies should have just sold because he was not interested anymore instead of blaming the union for the defunk of the business.
on July 15,2013 | 06:14PM
mikethenovice wrote:
Union members are not asking for the million dollar pay package. They just want their fair share.
on July 15,2013 | 06:13PM
mikethenovice wrote:
Shame, shame here. Some of you folks here want everyone below the CEO to work for free?
on July 15,2013 | 06:12PM
loquaciousone wrote:
If they're going to start tweaking the Twinkies I am going to start refusing to buy them. Hey I have my standards too. No more Twinkies for me.....don't like those things anyway.....way too sweet for a sourpuss like me.
on July 15,2013 | 02:46PM
2NDC wrote:
They should come up with a bacon flavored Twinkie. They're gonna do some "tweaking", why not make it interesting at the same time.
on July 15,2013 | 05:17PM
mikethenovice wrote:
My doggie would love that flavor.
on July 15,2013 | 06:15PM
mikethenovice wrote:
Oldest insidious trick in the book.Keep the price the same and give less content.
on July 15,2013 | 06:11PM
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