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Hungry throng descends on Kakaako for ramen burger

By Joleen Oshiro

POSTED:
LAST UPDATED: 07:43 a.m. HST, Jan 16, 2014


About 200 hopeful and hungry people were lined up in Kakaako this morning to get a chance to buy the original Ramen Burger, brought to Hawaii for the first time at the pop-up venue Taste by New York chef Keizo Shimamoto.

The hamburger sandwiched between two ramen "buns" was one of the nation's biggest food crazes in 2013. By the time doors opened at 11 a.m., the line along Auahi Street had turned the corner and stretched down Keawe Street. 

First in line was Jean Sumait and her boyfriend, Allen Campbell, who arrived in Kakaako from their Windward Oahu home at 8 a.m. Right behind them was Jeanne Hill of Honolulu. The two women said they saw the burger being prepared on a local morning news show yesterday and then dreamt about eating it. 

"It looked so good on TV I just had to come," said Sumait as she took her first bite. "It's very juicy and the ramen is like cake noodles. I love it. It was definitely worth $10 to try." 

Shimamoto slated 700 burgers for sale today. Each customer was allowed to purchase up to three burgers. Another burger for purchase was a ramen pork burger crafted by local chef Mark Noguchi, who oversees Taste. 

Shimamoto, a former computer programmer who gave up his career to study ramen making in Japan, created the dish in August. Since then, the burger has been a hit in major U.S. cities including New York, Chicago, Los Angeles and San Jose. It also caused a stir in Brazil.

Ramen burger originator breaks down his creation [VIDEO]







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HonoluluHawaii wrote:
So if some diner or restaurant sold these burgers, would they need to pay a royalty to the originator?
on January 15,2014 | 11:49AM
paniolo wrote:
They would probably name it something else and put other ingredients. Other restaurants are already selling it.
on January 15,2014 | 12:01PM
juscasting wrote:
When I go to Shiro's I still prefer a bowl of saimen and a burger and fries on the side, not all in one.
on January 15,2014 | 12:14PM
Pocho wrote:
you must be a BEEG Boy. Shiro's saimin is kinda plenny by itself and to add on a buger and fries? GEEZ!
on January 15,2014 | 03:11PM
Bothrops wrote:
slow news day?
on January 15,2014 | 12:25PM
NoFlippinWay wrote:
I wonder if some people took off of work for this? Out of curiosity over this Ramen Burger and to try it from the originator, I actually took a ride to go give it a try around 11AM for my lunch break. Wow...that's....quite a line. No ramen burger for me!
on January 15,2014 | 01:06PM
RetiredWorking wrote:
NoFlippin, so did I. I dropped by @ 930am, was too early. I told them I'd return, but forgot. Anyway, the only place I stand in line waiting is @ Kurukuru @ Pearl Kai.
on January 15,2014 | 03:22PM
gobows wrote:
750 calories a burger? no thanks.
on January 15,2014 | 01:26PM
Anonymous wrote:
where did you get that number?
on January 15,2014 | 01:36PM
sohappy2beme wrote:
Tanaka's Saimin has been selling their version of the ramen burger and one of the local news stations did a story on it. The only thing is it had watercress in in instead of whatever greens this one looks like it has in it. So apparently it isn't patented or they are infringing on it.
on January 15,2014 | 01:57PM
RetiredWorking wrote:
so happy, tanks for the head's up.
on January 15,2014 | 03:23PM
GooglyMoogly wrote:
I don't think you can patent ingredients assembled into finished food product. He could trademark the name if it were something like Keizo's Ramen Burger, and the specific recipe could probably be protected as a trade secret, but there's nothing stopping another restaurant from doing the work to formulate their own hamburger served on a bun made from fried ramen.

If you could patent food, I think we'd only have one burger joint, one pizza place, one shave ice stand, etc.


on January 15,2014 | 03:49PM
HanamauluBoy wrote:
Had one yesterday...highly over-rated. For $10 a burger, it wasn't worth it and it surely didn't fill me up.
on January 15,2014 | 03:37PM
GooglyMoogly wrote:
How did you get one a day before everyone else. Unless...time travel?
on January 15,2014 | 03:50PM
HanamauluBoy wrote:
Today wasn't the first day they served it. They have been serving this burger at different places on the island for several days. I had some served at the LUNCH BOX by Pili iat the Hawaiian Airlines Corporate Office yesterday. Believe me it's not worth it!
on January 15,2014 | 09:36PM
PMINZ wrote:
For only $7 I got two Burger King "Big King" burgers yesterday! Bet ya I got a better Deal!
on January 16,2014 | 07:44AM
50skane wrote:
Two packs of Maruchan beef ramen and throw in a hamburger patty when done for about $2. Good enough!
on January 15,2014 | 04:05PM
RetiredWorking wrote:
50skane, I'm gonna gonna try what you mentioned.
on January 15,2014 | 08:17PM
NismoMatt808 wrote:
Yeah! America and Hawai`i at its best. I'm glad nothing stood in the way for those 200 who remained in line from 8:00 in the morning--you know like work?! Good for Mark Noguchi who's just hanging onto his five minutes of fame--he looks like he had one too many of those pork burgers.
on January 15,2014 | 04:29PM
RetiredWorking wrote:
Nismo, maybe you should call their boss and tell him their employee(s) are eating lunch. Oops, but you don't know squat about any of those customers.....do you? And what, your body healthier than Mark's? If so.....so what? Sheesh, get a life.
on January 15,2014 | 04:43PM
Bdpapa wrote:
Gimme a break, get a life!
on January 15,2014 | 07:57PM
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