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Hawaii Pro Bowl wins in ratings; 13.4 million watch

By Star-Advertiser Staff

POSTED:
LAST UPDATED: 10:25 a.m. HST, Jan 31, 2011


Despite the National Football Conference jumping out to a 42-0 second quarter lead, yesterday's NFL all-star game was the most-watched Pro Bowl since 1997, the Fox network announced.

The game drew 13.4 million viewers, just below 13.5 million for the 1997 game, Fox said.

Fox said ratings were up 8 percent over the 2010 game held in Miami and viewership was up 9 percent.

The game is scheduled to return to Honolulu in 2012, the final year of the current contract.

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