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'Duh, Winning': Sheen moves to trademark phrases

By ANTHONY McCARTNEY

AP Entertainment Writer

POSTED:
LAST UPDATED: 07:08 a.m. HST, Apr 05, 2011


LOS ANGELES >> Not everyone may have Charlie Sheen's "Adonis DNA" but people may soon be able to wear it, chew on it, drink it and experience it in a videogame.

 

Within two weeks of Sheen's firing from television's top-rated comedy, a company with ties to the actor applied to trademark 22 of his catchphrases, including "Duh, Winning," "Vatican Assassin," "Tiger Blood" and "Rock Star From Mars."

The former "Two and a Half Men" star introduced the world to many of the phrases during a media blitz in February and early March that Sheen dubbed a "Media Tsunami." That trademark is still up-for-grabs, but the applications point to a possible merchandising blitz.

The phrase, "I'm not bi-polar, I am bi-winning," could end up on cell phones, in comic books, on wallets, purses, stickers and pens and pencils. Other potential items where the phrases may be emblazoned include bras, pens and pencils, pet foods and even alcoholic drinks.

There may even be something for gamblers — "Winning" could end up on slot machines.

Sheen's spokesman, Larry Solters, said Tuesday that how the trademarks are used if they are approved will be determined later.

Records show Hyro-gliff, a California company formed last month, filed trademark applications between March 19 and 22. In filings the company lists its address as the offices of Sheen's attorney, Marty Singer, who is pursuing a $100 million lawsuit against Warner Bros. and "Men" creator Chuck Lorre.

The company also applied to trademark Sheen's name and signature, as well as his nicknames for his home (Sober Valley Lodge) and his girlfriends (Sheen's Goddesses.)

A pair of applications cover the title of the actor's current stage show, seeking protection for the phrases "Violent Torpedo of Truth" and "Defeat is Not an Option."

The filings do not guarantee that any of the products will ever be made, but if approved they will protect Sheen's name and interests from others who try to make merchandise from his sound bites.

There's already plenty of competition for Sheen-isms. Two other people sought to trademark "Adonis DNA" before Sheen, listing potential uses on clothing and as a nutritional supplement. Thirteen others, including Jimmy Buffett's company, have sought to trademark "Tiger Blood" for use on nutritional and alcoholic drinks.

If Sheen gets the trademarks, it could help fill some of the financial void left by his firing from "Men," which reportedly paid him $1.8 million per episode.

 

Sheen is also spoofing an infamous TV appearance in a new online video uploaded to YouTube over the weekend.

The seven-minute parody intercuts his newly taped responses with questions posed by ABC News correspondent Andrea Canning in the widely viewed interview that aired last month.

As Canning is seen repeatedly asking Sheen if he's on drugs and when he last used them, the former "Two and a Half Men" star makes fun of his various catch phrases, his many slogan-embossed T-shirts and his nicotine habit. At one point, he poses with cigarettes jamming his nostrils and both ears.

Sheen began a multi-city concert tour Saturday. He'll appear in Cleveland on Tuesday.






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