For kiosk sales, personality is as pivotal as the product

By Michael Tsai

POSTED: 01:30 a.m. HST, Jan 03, 2012

~~<p>You generally do not go to the mall just to buy a wind spinner. If it happens, it is because someone like Giovanni Kabessa has broken through your sophisticated consumer defenses and sold you one.</p>
<p>There is no shame in this. The wind spinner -- layers of concentric laser-cut designs that round into three-dimensional shape with the breeze -- has an oddly beguiling retro charm. More important, Kabessa, a 29-year-old Israeli expat, is a salesman of not inconsiderable skills of persuasion.</p>
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You generally do not go to the mall just to buy a wind spinner. If it happens, it is because someone like Giovanni Kabessa has broken through your sophisticated consumer defenses and sold you one.

There is no shame in this. The wind spinner -- layers of concentric laser-cut designs that round into three-dimensional shape with the breeze -- has an oddly beguiling retro charm. More important, Kabessa, a 29-year-old Israeli expat, is a salesman of not inconsiderable skills of persuasion. Login for more...