Y&M Radiology grows with patient-first approach

By Ira Zunin

POSTED: 01:30 a.m. HST, Jan 14, 2012

~~<p>Medical facilities cannot rely solely on state-of-the-art technology. They must build relationships to establish a sustainable brand. Some years ago I was invited to interview for medical director of Holistica Hawaii. Housed at the Hilton Hawaiian Village, the facility featured a new ultrafast CT that offered heart scans and total body scans. The owner asked me for a proposal that included a comprehensive wellness program. In the course of the interview, it became clear that his interest was simply using his machine to sell scans and that in his mind the wellness program was simply a marketing strategy. My instinct was not to take the position. When the economy weakened, the wellness program was quickly pulled, and ultimately Holistica Hawaii closed down.</p>
<p>In contrast, committed to a "patient-first" attitude giving prompt, thorough and compassionate care to everyone, in 1987 Dr. Ghim L. Yeoh and Dr. Edwin T. Muranaka formed Yeoh & Muranaka Radiology Inc. This free-standing radiology practice is established as one of the best in Honolulu.</p>
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Medical facilities cannot rely solely on state-of-the-art technology. They must build relationships to establish a sustainable brand. Some years ago I was invited to interview for medical director of Holistica Hawaii. Housed at the Hilton Hawaiian Village, the facility featured a new ultrafast CT that offered heart scans and total body scans. The owner asked me for a proposal that included a comprehensive wellness program. In the course of the interview, it became clear that his interest was simply using his machine to sell scans and that in his mind the wellness program was simply a marketing strategy. My instinct was not to take the position. When the economy weakened, the wellness program was quickly pulled, and ultimately Holistica Hawaii closed down.

In contrast, committed to a "patient-first" attitude giving prompt, thorough and compassionate care to everyone, in 1987 Dr. Ghim L. Yeoh and Dr. Edwin T. Muranaka formed Yeoh & Muranaka Radiology Inc. This free-standing radiology practice is established as one of the best in Honolulu. Login for more...