Optimizing search results has evolved beyond tricks

By John Agsalud

POSTED: 01:30 a.m. HST, Apr 17, 2012

~~<p>Like any good netizen, if you live in Central Oahu and need a widget, what do you do? Of course, you crack open your favorite search engine, whether it be Google, Yahoo, Bing or, let's face it, Google, and run a quick search. The search engine returns a few websites, you click on a couple and you are on your way. But have you really found the best widgets in Wahiawa? More likely, you have found the website best optimized to respond to your search.</p>
<p>"Search engine optimization," or SEO (another in a long line of IT-related acronyms), is a process that has spawned a cottage industry in and of its own. Basically, SEO is a technique to place a website in the first few responses to a search engine request. The rationale is that folks won't go beyond the first page or two of a list of responses to a search engine query.</p>
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Like any good netizen, if you live in Central Oahu and need a widget, what do you do? Of course, you crack open your favorite search engine, whether it be Google, Yahoo, Bing or, let's face it, Google, and run a quick search. The search engine returns a few websites, you click on a couple and you are on your way. But have you really found the best widgets in Wahiawa? More likely, you have found the website best optimized to respond to your search.

"Search engine optimization," or SEO (another in a long line of IT-related acronyms), is a process that has spawned a cottage industry in and of its own. Basically, SEO is a technique to place a website in the first few responses to a search engine request. The rationale is that folks won't go beyond the first page or two of a list of responses to a search engine query. Login for more...