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Airlift investment just 1 key factor in growing Hawaii’s future

By Mark Dunkerley

POSTED: 01:30 a.m. HST, May 06, 2012

~~<p>Look at a report on tourism and the chances are that you'll see plenty mention of airlift, hotel occupancy, visitor spending and average daily hotel rate. Lately, these measures of our tourism health have been improving, which is welcome news for the industry and the state's economic well-being. None of these measures, however, give an indication of how competitive Hawaii is going to be as a visitor destination in the years ahead.</p>
<p>Whether tourism will continue to support the standard of living we enjoy in Hawaii today or whether we will see that standard of living erode will depend entirely on our state's long-term competitiveness in this field, since tourism, like so many aspects of modern life, is becoming increasingly competitive. We can't just stand still and keep what we have: We will either move ahead or we will fall behind.</p>
~~

Look at a report on tourism and the chances are that you'll see plenty mention of airlift, hotel occupancy, visitor spending and average daily hotel rate. Lately, these measures of our tourism health have been improving, which is welcome news for the industry and the state's economic well-being. None of these measures, however, give an indication of how competitive Hawaii is going to be as a visitor destination in the years ahead.

Whether tourism will continue to support the standard of living we enjoy in Hawaii today or whether we will see that standard of living erode will depend entirely on our state's long-term competitiveness in this field, since tourism, like so many aspects of modern life, is becoming increasingly competitive. We can't just stand still and keep what we have: We will either move ahead or we will fall behind. Login for more...



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