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Let's put aloha back into driving


POSTED: 01:30 a.m. HST, Jun 28, 2012

~~<p>It's not about the loss of the shaka. It's loss of life that should concern everybody.</p>
<p>&quot;Take the HI Road&quot; is a campaign launched by First Insurance Co. of Hawaii. The effort is aimed at reviving the characteristically polite driving demeanor of Hawaii residents, something arising from the islands' cultural factors and its generally laid-back lifestyle.</p>
~~

It's not about the loss of the shaka. It's loss of life that should concern everybody.

"Take the HI Road" is a campaign launched by First Insurance Co. of Hawaii. The effort is aimed at reviving the characteristically polite driving demeanor of Hawaii residents, something arising from the islands' cultural factors and its generally laid-back lifestyle. Login for more...



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