State hopes peer pressure will reduce energy use

A program hopes comparisons will push customers to reduce consumption

By Alan Yonan Jr.

POSTED: 01:30 a.m. HST, Jul 09, 2012

~~<p>Hawaii's main energy efficiency and conservation program — initially focused primarily on hardware upgrades such as compact fluorescent bulbs, Energy Star appliances and air conditioning retrofits — is now getting some help from behavioral scientists in its mission to cut the state's electricity consumption.</p>
<p>In its first three years of existence, the Hawaii Energy program has had success with using cash rebates to persuade residents and businesses to invest in more energy-efficient technology.</p>
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Hawaii's main energy efficiency and conservation program — initially focused primarily on hardware upgrades such as compact fluorescent bulbs, Energy Star appliances and air conditioning retrofits — is now getting some help from behavioral scientists in its mission to cut the state's electricity consumption.

In its first three years of existence, the Hawaii Energy program has had success with using cash rebates to persuade residents and businesses to invest in more energy-efficient technology. Login for more...