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Ads portray Ward Centers as glamorous yet inclusive

By Erika Engle

POSTED: 01:30 a.m. HST, Jul 09, 2012

~~<p>Ward Centers launches a new advertising campaign today aimed at refreshing the brand and building excitement following T.J. Maxx's return to Oahu and in advance of the opening of Bed Bath &amp; Beyond.</p>
<p>The retail centers' new tag line, &quot;Kakaako for All,&quot; is the key theme of the campaign, which is included in the new print and broadcast advertising. It is clearly aimed at kama&shy;aina, as it's likely visitors wouldn't get it.</p>
~~

Ward Centers launches a new advertising campaign today aimed at refreshing the brand and building excitement following T.J. Maxx's return to Oahu and in advance of the opening of Bed Bath & Beyond.

The retail centers' new tag line, "Kakaako for All," is the key theme of the campaign, which is included in the new print and broadcast advertising. It is clearly aimed at kama­aina, as it's likely visitors wouldn't get it. Login for more...



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