POSTED: 01:30 a.m. HST, Aug 21, 2012
~~<p>When not debating whether to buy the white BMW or the red Porsche, TV consultants ponder exactly how many times a TV commercial must run to be effective.</p>
When not debating whether to buy the white BMW or the red Porsche, TV consultants ponder exactly how many times a TV commercial must run to be effective.
Show the spot too few times and viewers won't really notice it; but if you show it too many times, people will also tune out. Login for more...