Outreach aids Outrigger during upgrade

Incentives and updates on the hotel's nine-month project minimized disruption

By Allison Schaefers

POSTED: 01:30 a.m. HST, Aug 21, 2012

~~<p>Outrigger Waikiki on the Beach, a 524-room waterfront hotel, will wrap up $18 million in renovations in September without having to woo back customers thanks to an aggressive social media and marketing campaign that turned construction into a game for guests.</p>
<p>The outreach allowed the property to cram two years' worth of renovations into nine months and fill all available rooms even at the height of renovations, which are about 90 percent complete, said General Manager Robert McConnell.</p>
~~

Outrigger Waikiki on the Beach, a 524-room waterfront hotel, will wrap up $18 million in renovations in September without having to woo back customers thanks to an aggressive social media and marketing campaign that turned construction into a game for guests.

The outreach allowed the property to cram two years' worth of renovations into nine months and fill all available rooms even at the height of renovations, which are about 90 percent complete, said General Manager Robert McConnell. Login for more...