Reyn’s Renewal

The local company goes back to its roots in creating a modern collection to appeal to a younger generation

By Nadine Kam

POSTED: 01:30 a.m. HST, Sep 20, 2012

~~<p>Kirk Hubbard grew up with brands like Lightning Bolt and Quiksilver, and if you'd asked him about Reyn Spooner when he was a teenager, he would have said, "That's my dad's shirt."</p>
<p>So when he returned home from college and started working downtown, you might as well have dropped him in a foreign country. He didn't get the memo on upwardly mobile dressing for the Hawaii businessman, and at first thought any aloha shirt would work, not realizing conservative, understated designs were the standard.</p>
~~

Kirk Hubbard grew up with brands like Lightning Bolt and Quiksilver, and if you'd asked him about Reyn Spooner when he was a teenager, he would have said, "That's my dad's shirt."

So when he returned home from college and started working downtown, you might as well have dropped him in a foreign country. He didn't get the memo on upwardly mobile dressing for the Hawaii businessman, and at first thought any aloha shirt would work, not realizing conservative, understated designs were the standard. Login for more...