Rebecca Ward

The prominent pollster explains the science of finding out what people are thinking

By Lee Catterall

POSTED: 01:30 a.m. HST, Oct 12, 2012

~~<p>While taking marketing classes at the University of Hawaii, Rebecca Ward recalls being “fascinated with the idea of trying to understand human behavior and describe it, which is what polling is.” </p>
<p>Thirty-two years into her venture as a pollster now located in downtown Honolulu, her Ward Research is known as a leader in market research for private sector companies and nonprofits, conducting polls for Hawaii’s Top 250 corporations and in political races.</p>
~~

While taking marketing classes at the University of Hawaii, Rebecca Ward recalls being “fascinated with the idea of trying to understand human behavior and describe it, which is what polling is.”

Thirty-two years into her venture as a pollster now located in downtown Honolulu, her Ward Research is known as a leader in market research for private sector companies and nonprofits, conducting polls for Hawaii’s Top 250 corporations and in political races. Login for more...