Consolidated movie trailer combines the best of Hawaii

By Bob Sigall

POSTED: 01:30 a.m. HST, Nov 09, 2012

~~<p>We've all seen the motion picture trailer at Consolidated Theatres. It shows canoe paddlers at dusk, a hula troupe walking with torches and then dancing. It's called "Hawaii," and it's been in use for 20 years. Here's the story behind it.</p>
<p>"Former General Manager Phil Shimmin asked me to produce a new trailer for Consolidated in the 1990s," Mountain Apple Co. founder Jon de Mello recalls. "Before that they had a short piece that had popcorn popping and sodas being filled. He gave me carte blanche to design a new one."</p>
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We've all seen the motion picture trailer at Consolidated Theatres. It shows canoe paddlers at dusk, a hula troupe walking with torches and then dancing. It's called "Hawaii," and it's been in use for 20 years. Here's the story behind it.

"Former General Manager Phil Shimmin asked me to produce a new trailer for Consolidated in the 1990s," Mountain Apple Co. founder Jon de Mello recalls. "Before that they had a short piece that had popcorn popping and sodas being filled. He gave me carte blanche to design a new one." Login for more...