Dual nature of social media can help or hinder business

By John Agsalud

POSTED: 01:30 a.m. HST, Nov 13, 2012

~~<p>The advent of social networking has provided a method for many businesses to advertise on the cheap. A social networking presence, however, is sometimes obtained unknowingly, and can be a dual-edged sword. Businesses or other organizations must identify a strategy to deal with their social networking presence.</p>
<p>The most popular Web-based review site for businesses today is <a target="_blank" href="http://yelp.com" style="color: #0000ff;" span="">yelp.com</a>. Yelp has become so popular that it is commonly used as a verb, much like Google. "I Yelped it" is a common response to "How did you find this place?" Yelp is used to find any number of types of businesses, commonly restaurants, service organizations and even health care such as doctors or dentists.</p>
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The advent of social networking has provided a method for many businesses to advertise on the cheap. A social networking presence, however, is sometimes obtained unknowingly, and can be a dual-edged sword. Businesses or other organizations must identify a strategy to deal with their social networking presence.

The most popular Web-based review site for businesses today is yelp.com. Yelp has become so popular that it is commonly used as a verb, much like Google. "I Yelped it" is a common response to "How did you find this place?" Yelp is used to find any number of types of businesses, commonly restaurants, service organizations and even health care such as doctors or dentists. Login for more...